Sales Associate (Toyota of Bellingham)

Go Auto•Bellingham, WA

1d•Onsite

About The Position

The Sales Associate at Toyota of Bellingham is responsible for upholding the core values of trustworthiness, teamwork, and helpfulness. This role involves supporting colleagues, delivering exceptional customer experiences, and adhering to Go Auto’s policies and code of conduct. Key duties include ensuring customer satisfaction, following supervisor instructions, maintaining professionalism, and diligently completing CRM tasks. The associate will learn and apply sales processes, log all leads and activities in CRM, and maintain daily reports. They will determine customer vehicle needs, demonstrate and deliver new and used vehicles, and introduce customers to the Service and Parts Departments. The role also requires reviewing performance statistics with management, greeting guests, developing comprehensive product knowledge, performing thorough follow-ups with all customers, promptly responding to online leads and post-sale inquiries, and making outbound lead-generating phone calls. Maintaining a clean and professional workspace and achieving high Manufacture CSI scores are also essential. The company offers a high volume of incoming leads, spiffs and bonuses, an aggressive pay plan, and access to a large inventory, with a focus on career development.

Requirements

Maintain a valid Driver’s License
Maintain any additional licensing that may be necessary to perform your job

Responsibilities

Adhere to the core values of being: TRUSTWORTHY, TEAM PLAYER and HAPPY TO HELP
Support the efforts of all coworkers towards meeting our core values
Look for opportunities to provide exceptional and meaningful experiences with customers and coworkers
Comply with Go Auto’s policies and Employee Code of Conduct
Report to management any situation or condition that jeopardizes the safety, welfare, liability or integrity of any dealership staff, guests, the dealership itself or the company
Be a leader in your own role and assist others in their growth, development and sense of community with the team
Protect the legal and financial welfare of the dealership
Maintain the utmost legal, moral and ethical standards with all customers and coworkers
Attendance at Go University and/or manufacture training as requested by management
Realize that the business is built on customer satisfaction and devote themselves to guaranteeing satisfaction to customer
Follow the instructions and directions of your supervisors
Always demonstrate professionalism and a good attitude
Communicate and enforce dealership policies and procedures
Complete all assigned CRM tasks daily
Learn and know by heart the “Steps to the Sale”
Ensure all leads and “Steps to the Sale” are logged in CRM daily
Maintain a daily report of activities including number of guests, appointments, demos, write-ups, and sold & delivered customers using CRM
Determine each customer’s vehicle needs by asking questions, listening and utilizing a guest sheet
Demonstrate new and used vehicles to customers (includes test drives)
Deliver new and used vehicles to customers. This process ensures that the vehicle is properly cleaned and that the customer understands the vehicle’s operating features and lays the foundation for customer loyalty
Introduces customer to Service and Parts Departments
Increase performance and maintain dealership standards by reviewing current statistics with the ASM/SM
Meet and greet all guests within moments of arriving at the dealership
Develop and apply a thorough knowledge of current new products including new features, customer benefits, specifications, prices, colors, options, accessories, models, series, and standard equipment
Ensure complete follow-up with all sold and unsold customers
Respond to online leads promptly and thoroughly
Reply to all customer calls or inquiries post sale within the business day
Perform outbound lead generating phone calls
Maintain a clean, presentable and professional workspace
Maintain Manufacture CSI score above district/zone average/benchmark
Perform other duties as assigned by management