Sales and Marketing Director

Oakwood Village West•Madison, WI

63d

About The Position

We are Called to serve a thriving community of seniors that live with dignity, connection and purpose. CORE VALUES Fully embraces a culture of hospitality and teamwork by living the Oakwood Core Values: Compassion: We care deeply about the people we serve and the people we work with on a daily basis. We work together to help one another. Faith: We have a commitment to remain true to the vision and mission of Oakwood. Inclusion: We include everyone. We welcome opinions and strive to consider different perspectives to create fair, welcoming, and accessible experiences for all. Integrity: We work to be transparent and fair. We act with honor and respect for our residents, their families, and our co-workers. Dedication: We care about the people we serve and work with on a daily basis. We are dedicated to providing superior service to one another and our community.

Requirements

Demonstrated ability to meet or exceed occupancy/census goals.
Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Proficiency with marketing tools such as CRM systems, Social media platforms and Analytics tools,
Working knowledge of Email marketing platforms, Basic design tools
Excellent communication, presentation, and relationship-building skills.
Strong organizational and analytical abilities.
Ability to balance strategic leadership with hands-on execution in a lean environment.
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
5+ years of experience in sales leadership, preferably in senior living, Real Estate, or other related service industry.

Responsibilities

Drive occupancy and census growth across Independent Living, Assisted Living, and Memory care.
Oversee, coach, and support a five-person sales team responsible for managing the full sales pipeline-from inquiry to waitlist to closing.
Serve as a working manager, actively participating in sales efforts and providing backup coverage for counselors as needed.
Monitor and analyze sales metrics, forecasting, and conversion rates, adjusting strategies to ensure targets are met.
Oversee and participate in the management of the community waitlist, ensuring timely communication and accurate tracking.
Act as the first point of contact for contract-related questions from prospective residents, current residents, and staff members, ensuring clarity, consistency, and compliance with organizational standards.
Support major sales initiatives, including the lease-up of new builds.
Oversee execution of social media, event promotion, and on-the-ground marketing activities.
Partner with the CMO on advertising, campaigns, content development, and reporting.
Gather sales team insights to inform messaging and marketing initiatives.
Represent the organization at community events, outreach activities, and networking opportunities.
Partner closely with the CMO and other campus leaders to align census strategies with organizational goals.
Ensure consistency in communication and brand standards across marketing channels.
Contribute to a culture of hospitality, teamwork, and mission-driven service.