Sales Administrator

The Hinckley Company•Fort Myers, FL

About The Position

Since 1928, Hinckley Yachts has continued to push boundaries of what’s possible on the water. Our heritage is built on bold ideas, uncompromising craftsmanship, and a relentless pursuit of excellence—principles that guide every yacht we design and every customer experience we deliver. Joining our team means stepping into an environment where precision, curiosity, and initiative are celebrated. Here, your work doesn't just support a legacy—it helps shape the future of yachting. The Sales Administrator’s primary role is to support regional Sales Director with the marketing and selling of new and used Hinckley branded yachts. The Sales Administrator will interact with visitors, other Hinckley sales and service offices as well as Hinckley corporate departments. The Sales Administrator role will be full time with some weekend duties in and out of the office (office events, boat shows etc.). Given the Sales Directors’ frequent travel schedules, the Sales Administrator will be expected to work well independently. Office Management to include duties associated with keeping the office running including but not limited to: · Greeting visitors, answering phones, maintaining office supplies/machines etc., Ordering/organizing literature/stationary, Shipping items as needed Sales support to include duties associated with supporting new and used boat sales including but not limited to: · Lead Generation (mining for qualified leads through periodicals, online research as well as direct mail campaigns) · Lead Follow Up (maintain and ensure regular lead follow up through email, direct mail or phone) · Salesforce –input and maintenance as well as weekly and quarterly reports for new leads and existing client cultivation · Sales Director Support (sending out literature on request, booking travel, expense reports etc.) · Regional Marketing - email campaigns in conjunction with corporate marketing team, web site updates for events · Mailings (produce mailing lists from in house databases and outside sources such as periodicals and county property appraiser websites and execute the mailings, both email and hard mailings) · Used boats- Support to broker for listings and marketing. Event Planning and Event Attendance to include duties associated with setting up, executing and breaking down of events and boat shows including but not limited to: · Scheduling (coordinating with local catering, yacht clubs, show management, marinas etc.to host events) · Negotiating Contracts for catering, lodging and other logistics · Collateral/promotional materials (creating information packets, organizing promotional material) · Set up/Break down · Sales Support (working the event or show as gatekeeper/secondary salesperson in order to qualify prospects for Sales Directors) · Photography (develop and maintain photo library for advertising, mailings, slide shows, customer books etc.) Sales Handbook Contribute to the development and implementation of the Sales Handbook -Best Practices, Policies and Procedures Requirements Attributes · Professional & Courteous· Ethical & Conscientious· Self-Starter · Desire to succeed and to help team be successful, Takes Pride in the Quality of her/his work · Ability to learn new things · Flexible and adaptable to changing priorities · Ability to work independently

Requirements

High level of computer proficiency (Microsoft Office Suite)
Ability to communicate well, both written and spoken
Salesforce Database Management experience
Social Media familiarity
Professional attire
Reliable transportation

Nice To Haves

Boating background desirable
High end retail/customer service experience desirable

Responsibilities

Greeting visitors, answering phones, maintaining office supplies/machines etc., Ordering/organizing literature/stationary, Shipping items as needed
Lead Generation (mining for qualified leads through periodicals, online research as well as direct mail campaigns)
Lead Follow Up (maintain and ensure regular lead follow up through email, direct mail or phone)
Salesforce –input and maintenance as well as weekly and quarterly reports for new leads and existing client cultivation
Sales Director Support (sending out literature on request, booking travel, expense reports etc.)
Regional Marketing - email campaigns in conjunction with corporate marketing team, web site updates for events
Mailings (produce mailing lists from in house databases and outside sources such as periodicals and county property appraiser websites and execute the mailings, both email and hard mailings)
Used boats- Support to broker for listings and marketing.
Scheduling (coordinating with local catering, yacht clubs, show management, marinas etc.to host events)
Negotiating Contracts for catering, lodging and other logistics
Collateral/promotional materials (creating information packets, organizing promotional material)
Set up/Break down
Sales Support (working the event or show as gatekeeper/secondary salesperson in order to qualify prospects for Sales Directors)
Photography (develop and maintain photo library for advertising, mailings, slide shows, customer books etc.)
Contribute to the development and implementation of the Sales Handbook -Best Practices, Policies and Procedures