Sales Activation Associate, GA, Off-Premise

W J DEUTSCH & SONS LTD

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About The Position

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits is seeking a Sales Activation Associate (SAA). In this role you will ensure our products are selling through to the consumer through elite-level activation in trade. This role is based in Atlanta. The primary responsibilities of this position are:

Requirements

• Education: College degree preferred but not required
• Experience: 1 year of experience preferred
• Must be 21 years of age or older
• Technical Savvy: Computer literate and functional in Microsoft Office
• Objective oriented: focused, and assertive individual who needs little direction or supervision
• A team player: able to work in an intense, fast-paced environment
• Strong interpersonal and leadership skills: to develop key customer and staff relationships
• Strong communication skills: ability to make compelling presentations
• Mobility: A valid driver's license and ability to travel within an assigned territory is required
• Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends
• Location: Live in Northern Atlanta
• Compliance: Required to obtain a solicitor’s permit where necessary

Responsibilities

• Build Strong Relationships: Build and maintain strong, long-term relationships with customers by actively listening and responding to their needs. Skilled at capturing attention, building rapport and fostering brand loyalty.
• Foster Loyalty: Conduct tastings and product demonstrations at customer locations to drive product awareness and engagement.
• Relationship Builder: Skilled at capturing attention, building rapport and fostering brand loyalty
• Support Marketing Programs: Identify and pursue new business opportunities to expand account base and increase product distribution.
• Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market
• Drive Success: Deliver excellence in the activation and execution of brand standards in the off-premise channels, to drive rate-of-sale on our brands in all assigned accounts
• Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals
• Market Savvy: Knowledgeable about market trends and competitive activities

Benefits

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401(k) match
• Product allowance to enjoy DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
• Gym reimbursement
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees