RTCDP Engineer

Blue Acorn iCi

About The Position

The Adobe Real-Time CDP Engineer is a hands-on engineering role responsible for designing, implementing, and validating Adobe Real-Time Customer Data Platform (RTCDP) solutions that power segmentation, activation, personalization, and downstream orchestration across Adobe Experience Platform and Adobe Experience Cloud applications. This role focuses on building and maintaining the data and identity foundation that enables unified customer profiles and high-quality audience activation across Adobe Journey Optimizer (AJO), Marketo, Adobe Experience Manager (AEM), Customer Journey Analytics (CJA), and external destinations. You will work closely with Enterprise Architects, AEP engineers, AJO and CJA consultants, and Adobe teams to translate requirements into scalable, governed, and performant CDP implementations.

Requirements

Adobe Real-Time CDP (core implementation and configuration)
Adobe Experience Platform (schemas, datasets, identities, sources)
Adobe Journey Optimizer (audience sharing and orchestration inputs)
Customer Journey Analytics (dataset readiness and alignment)
Familiarity with AEM Assets where metadata-driven segmentation applies
Identity stitching and profile unification strategies
XDM schema design and mapping
Event-to-profile data linkage
Data governance, privacy, and consent enforcement
Batch and streaming ingestion pipelines
Integrations with CRM platforms, ad platforms, Marketo, ESPs, Workfront, and web/mobile analytics tools
Experience with AEP Query Service and Data Distiller for analysis and troubleshooting

Nice To Haves

Strong SQL and data troubleshooting skills
Experience with cloud platforms (AWS, Azure, or GCP)
Background in enterprise MarTech and CDP ecosystems

Responsibilities

Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows
Implement batch and streaming ingestion pipelines using Adobe sources, connectors, and APIs
Configure segment definitions, audience sharing, and activation readiness checks
Validate end-to-end data flow from ingestion → profile → segmentation → activation
Design and implement identity stitching strategies across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers
Configure and validate identity graphs to ensure accurate stitching and profile completeness
Troubleshoot identity issues including profile fragmentation, namespace conflicts, and declining match rates
Map CRM, behavioral, transactional, and event data to appropriate XDM classes and field groups
Implement data governance, consent enforcement, and data minimization rules for activation
Ensure data quality, normalization, deduplication, and schema consistency across datasets
Build and maintain RTCDP segments including rule-based, event-based, account-based, and streaming audiences
Configure and test activation destinations such as: Paid media platforms Email and marketing automation tools Cloud and file-based export destinations
Validate activation accuracy, latency, and downstream audience performance
Partner with AEP engineers to align schemas, datasets, and identity requirements
Work with AJO teams to ensure journeys and decisioning logic receive accurate audience inputs
Support CJA teams by aligning profile and event datasets for reporting and analysis
Collaborate with client and Adobe architects to ensure interoperability across systems
Monitor ingestion success, data lineage, schema adherence, and governance compliance
Conduct QA across profiles, identities, segments, and activation endpoints
Identify and mitigate risks related to data completeness, identity match rates, or activation discrepancies
Produce technical documentation including mappings, runbooks, and implementation artifacts