RF Product Line Manager

Smiths Group•Salisbury, MD

10h

About The Position

Job Purpose: Manage assigned RF product line to achieve company goals and targets. Elaborate strategy, business / marketing plans and product roadmaps for current and potential new markets addressed by Smiths Interconnect which maximize revenue and profit and grow Smiths Interconnect at a market leading rate. Obtain competitive information from market research and conduct in-depth economical and technical benchmarks resulting in a good understanding of the competitive landscape. In close collaboration with Sales and Marketing Communications, participate in the elaboration of all go-to-market strategies and materials. Develop pricing strategies to maximize profit, revenue and market share. Deliver customer satisfaction while providing long-term value for the company.

Requirements

Technical experience with RF Components is required.
Bachelor’s degree in electrical or electronic engineering is required.
Must be US Citizen or Permanent Resident to comply with ITAR requirements.

Nice To Haves

Having an MBA is a big advantage.
Experience with circulators, isolators, and/or filters is a big advantage.

Responsibilities

Develop strategy and marketing plans for assigned RF product line.
Specify market requirements for current and future RF products by conducting market research supported by ongoing visits to customers and non-customers.
Develop and analyze key metrics for the assigned RF product line on a regular basis to assess overall performance.
Ensure profitability of assigned RF product line.
Collaborate with engineering to define RF product release requirements and roadmap.
Actively manage RF product lifecycle – conceptualization, launch, production, and end of life.
Utilize pricing power framework to establish reference prices.
Provide input into the discounting guidelines.
Collaborate with Marketing Communications to define product market communication objectives, go-to-market strategy, and launch plan (product positioning, key benefits, target customers).
Support development, release, and dissemination of marketing collateral, including web content.
Conduct market, customer, competitor, and user research; analyze potential partner relationships, if applicable, for the RF product line.
Monitor Smiths Interconnect and competitors’ share in addressed market.
Maintain a comprehensive product offering presentation.
Contribute to Smiths Interconnect’s synergies, manufacturing, and sales.
Actively support key stakeholders by providing training, meeting with customers, and participating in project reviews.
Co-define with Sales a strategic customer list and associated level of service.
Comply with all Smiths Interconnect EHS programs, policies, procedures, and participate in required trainings.