Revenue Marketing Manager, Supply Chain

QAD, Inc.•Atlanta, GA

8h•Remote

About The Position

QAD is seeking an innovative Revenue Marketing Manager for its Supply Chain business unit. This role is ideal for a self-starter who thrives in a fast-paced SaaS environment and can translate strategic goals into measurable, repeatable pipeline impact. The manager will be hands-on in building long-term campaign programs with direct revenue accountability. Key responsibilities include owning demand generation, field marketing, and Account-Based GTM (ABX/ABM) execution for a key product line within the multi-product Supply Chain unit. The successful candidate will collaborate closely with Sales and BDRs to enhance engagement with Ideal Customer Profile (ICP) accounts, drive meeting creation, and positively influence pipeline and revenue outcomes. QAD is focused on building a world-class SaaS company, delivering Adaptive ERP solutions to global manufacturers.

Requirements

3+ years of experience in B2B SaaS demand generation or revenue marketing roles.
Self-starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math.
Experience with ABM platforms (N.Rich, 6Sense, DemandBase), and marketing automation (HubSpot/Marketo), CRM (Salesforce).
Comfortable operating in a fast-paced, iterative environment where speed and adaptability matter.
Strong analytical skills with the ability to translate data into insights and recommendations.
Excellent cross-functional communication and stakeholder management.

Nice To Haves

Preferred experience executing Account-Based GTM/ABM programs with measurable pipeline impact.
Preferred experience in the supply chain, logistics, manufacturing, or ERP ecosystems.

Responsibilities

Build and execute long-term, strategic and creative integrated demand programs and local events that raise ICP engagement, meeting creation, and opportunity progression.
Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support.
Develop activation plans for Tier 1/2/3 accounts with clear goals by stage (engagement meetings SAO pipeline).
Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria.
Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives.
Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration.
Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments.
Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI.
Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline.
Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance.
Maintain dashboards that show account movement, influence, pipeline contribution, and velocity.
Identify insights and turn them into actionable program adjustments.
Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach.
Support Sales Accepted Meeting (SAM) workflows, opportunity quality alignment, and post-meeting progression.
Participate in regular GTM planning, campaign prioritization, and lead-management processes.

Benefits

Programs that help you strike a healthy work-life balance.
Opportunity to join a growing business, launching into its next phase of expansion and transformation.
Collaborative culture of smart and hard-working people who support one another to get the job done.
An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
Compensation packages based on experience and desired skill set.
Base pay range: $100,000 - $114,000 USD Annual (12 Months).
This position is eligible for commission incentives.
U.S. benefits package includes medical, dental and vision coverage.
A 401(k) plan with company match.
Short-term and long-term disability coverage.
Life insurance.
Paid time off.
Parental leave.
Flexible spending accounts.
Employee assistance program.