Revenue Development Associate

Raising a Reader

12d•$30 - $50•Remote

About The Position

Raising a Reader (RAR) is a national nonprofit that partners with parents and educators to create brighter futures for children by strengthening family bonds. Family engagement is at the core of what we do. Our evidence-based programs help caring adults set their children up for success by creating shared reading routines, fostering social-emotional learning, healthy family relationships and learning skills needed to thrive in school and beyond. Through easy-to-use, multilingual materials and diverse stories, we meet families where they are and make shared reading more engaging and accessible for all children. We believe that all children deserve the opportunity to realize their potential. We believe that the best way to support children is by engaging and strengthening families, and that the lessons that last are those learned with love. We believe that reading helps children develop not just literacy skills, but also empathy, understanding, emotional intelligence and critical thinking. We believe that literacy and education are key to closing persistent gaps and creating a more equitable future for our children and our communities – regardless of race, culture, language, income or ability. Learn more at www.raisingareader.org [https://www.raisingareader.org/]. Position Overview: Raising a Reader seeks a detail-oriented and proactive Revenue Development Associate to support our revenue generation and marketing efforts. This role will execute key marketing campaigns, manage outreach initiatives, and contribute to building a strong and sustainable sales pipeline in alignment with RAR’s strategic goals. The Revenue Development Associate will support the Revenue team through campaign coordination, lead generation, and initial prospect engagement, helping to convert interest into qualified opportunities. Working closely with Account Managers and cross-functional partners, this role plays a critical part in driving pipeline growth and expanding RAR’s impact.

Requirements

1–3 years of experience in marketing coordination, sales development, or administrative support
Familiarity with CRM systems (e.g., Salesforce) and email marketing platforms
Strong organizational skills and attention to detail
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Comfort with data entry, tracking, and basicreporting

Nice To Haves

Experience in nonprofit, education, or mission-driven organizations
Exposureto sales development (SDR/BDR) or lead generation processes
Experience supporting webinars, newsletters, or digital campaigns
Familiarity with tools such as Zoom,MassMailer(or similar),Wordpress,and social media platforms

Responsibilities

Support Salesforce data management, including list pulls, lead tracking, and dashboardreporting
Assistin building and executing email campaigns, including formatting, scheduling, testing, and tracking performance metrics (open and click rates)
Coordinatewebinarlogistics, including setup,registration management, communications, and post-event follow-up
Develop and distribute newsletters, including content collection, formatting, scheduling, and performance tracking
Maintain marketing calendars, campaign timelines, and organized asset management (folders, naming conventions, templates)
Support website updates and landing page management
Assistin collecting and organizing marketing assets (photos, videos, and content)
Support social media execution, including contentscheduling, basic engagement monitoring, and alignment with marketing campaigns
Assistin preparing and coordinating social media content (graphics and copy), including periodic bulk scheduling for campaigns
Conduct outbound prospecting efforts, includingresearching target organizations andidentifyingkey contacts
Build and manage leadrecords in Salesforce, ensuringaccurateand complete data entry
Execute outreach campaigns via email and phone to engage prospective customers
Qualify Marketing Qualified Leads (MQLs) and support conversion to Sales Qualified Leads (SQLs) throughinitialoutreach and discovery conversations
Schedule meetings for Account Managers (AMs) and support pipeline progression
Preparebriefing notes and background information for AMs ahead of sales meetings
Track outreach activities andmaintainfollow-up tasks within Salesforce
Conduct light outreach to current partners to understand funding sources, timelines, andrenewal opportunities
Participate inrelevant sales andrevenue team meetings and 1:1check-ins
Track campaign and outreach performance using basic metrics andreporting tools
Maintain organizedrecords of campaigns, contacts, and outreach efforts
Support internal coordination across Marketing andRevenue teams
Assistwith follow-up communications for events, webinars, and campaigns
Contribute to ongoing process improvements and documentation
Otter duties as assigned.