Retention Marketing Associate

BRUNT Workwear•North Reading, MA

1d•$58,000 - $62,000

About The Position

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs. The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew. What You’ll Do: We’re looking for a hands-on, detail-oriented Retention Marketing Associate to join our growing team. This is a junior-level role focused on supporting the day-to-day execution of our customer loyalty program, direct mail initiatives, and promotional campaigns. You will be the “engine room” for our retention efforts ensuring creative assets move through the pipeline, promotions are live on-site, and our loyalty members are getting the best possible experience. This role is a fantastic opportunity for someone with ~1 year of marketing experience to learn the ropes of a high-growth DTC brand and contribute to a world-class retention strategy.

Requirements

Experience: ~1 year of experience in a marketing or e-commerce role (internships count!)
Platform Curiosity: You are comfortable (or eager to learn) in Shopify, Klaviyo, and Postscript.
Organization: You’re a natural project manager. You enjoy keeping lists, hitting deadlines, and making sure no detail is missed.
Analytical Basics: You are proficient in Excel/Google Sheets and comfortable looking at basic data to see how a campaign performed.
Communication: Strong written and verbal skills; you aren’t afraid to follow up with team members to keep a project moving.
Adaptability: You’re comfortable jumping into a fast-paced environment and taking direction from different leaders as the team grows and evolves.

Nice To Haves

Experience with Rivo or other loyalty platforms is a major plus.

Responsibilities

Loyalty Operations (Rivo): Assist in the day-to-day management of the BRUNT loyalty program within Rivo. This includes setting up rewards, updating communications, and ensuring the program runs smoothly for our members.
Direct Mail Coordination: Support the planning and execution of physical mailers, ensuring our “boots on the ground” approach reaches customer’ mailboxes accurately and on time.
Lifecycle Support: Help monitor and update automated “flows” to ensure our customer journey remains fresh and effective.
Site Updates: Partner with the Digital team to ensure all active promotions (loyalty specific and sitewide) are correctly reflected on the website.
Promo Coordination: Help set up and test discount codes and promotional logic in Shopify to ensure a frictionless checkout for our customers.
Performance Tracking: Assist in gathering data for promotional recap reports, helping the team understand redemption rates and campaign ROI.
Creative Trafficking: Take the lead on the creative brief submission process for select programs you’ll own. You’ll be the bridge between the Retention and Creative teams, ensuring all assets are briefed, tracked, and delivered on schedule.
Email & SMS Overflow: Partner with our Email Marketing Associate to support the end-to-end execution of campaigns in Klaviyo and Postscript. You will act as “overflow” support to ensure all scheduled sends are built and deployed on time.
Quality Control: Serve as the final set of eyes for all retention assets - checking links, grammar, and formatting before anything reaches the customer.