Retail Sales Lead - Atlanta, GA

General Mills•Atlanta, GA

1d•$81,000 - $121,700

About The Position

The Retail Sales Lead (RSL) leads, motivates, and develops a team of field sales representatives within an assigned geographic area to successfully sell and merchandise displays, and implement retail distribution priorities. You will ensure consistent communication between our direct customer teams and retail organization, collaborate with internal customer teams and external broker partners, and manage resource deployment. Candidates in this role must be located or willing to relocate to the Atlanta, GA area.

Requirements

Must live within market area or be willing to relocate
3+ years of relevant experience in retail sales
Previous people management experience
Bachelor’s Degree
Passion to sell/represent General Mills and our top consumer food brands
Must be proficient in software packages (Microsoft Excel and PowerPoint) and ability to use tablets (i.e. iPad)
Demonstrated critical thinking skills and results orientation
Strong interpersonal and communication skills with internal and external partners
Ability to build partnerships with key decision makers across and throughout an organization
Strong problem solving, analytic, influencing, and negotiation skills
Demonstrated ability to lead, develop, train, motivate, and provide clear direction to a team
Must have a valid driver's license and satisfactory driving record
Must be able to move a minimum of 20 pounds while using appropriate techniques and safety rules
Prolonged movement is required

Nice To Haves

Prior experience using internal or external data sources (e.g., Nielsen, IRI, CPM, sales data)
Relevant industry experience in sales or retail account management
Willingness to relocate for future GMI career opportunities

Responsibilities

Analyze data to develop selling strategies and tactics for field sales representatives to drive incremental sales
Effectively lead and execute National Retail Organization (NRO) retail priorities, including training, management, and directional support to field sales representatives
Responsible for delivering business strategies, display plans, new product execution, established distribution, shelving, and merchandising priorities to field sales representatives
Collaborate with Retail Customer/Area Manager (RCM/RAM) to develop account & market-based retail business plans aligning retail execution with General Mills’ priorities and account specific needs.
Average of 3 days per week in the field working with retail sales representatives, performing store audits & meeting with customer account teams
Varies by location: As the NRO point-of contact (POC), meet with customer account teams on a frequent basis and review short-term/long-term promotional plans to develop retail executional strategies and tactics supporting key events
Lead, motivate and develop Retail Sales Representatives (RSR) to build an effective retail team
Monitor and coach RSRs through work-withs, individual skills development plans, and provide performance feedback
Strive to attain a minimum of 3 work-withs per year, as appropriately needed, with each RSR
Interview and hire RSR candidates with the right skills and motivation to represent General Mills
Take personal accountability and ownership for results, and deeply understand customer needs
Understand GMI products, categories, and brand priorities and how to link those to store opportunities
Effectively deploy retail resources to support General Mill’s strategic business plans
Effectively manage team coverage against the retail deployment model to ensure RSRs are efficiently operating within an assigned territory
Collaborate and provide direction to third-party partners to meet key account priorities (i.e. merchandising programs, new item surges and open territory coverage, point-of-sale executions
Partner with Customer Teams to set objectives to align on priorities for RSRs to drive distribution and merchandising
Ensuring support materials are provided to RSRs (i.e. new item code numbers, direction on new item shelf-placement, updated distribution list).
Monitor and provide feedback on aligned priorities