Retail Media Sr. Product Strategist

The Home Depot • Atlanta, GA

6d

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Retail Media Sr. Product Strategist will play a critical role in advancing The Home Depot’s advertising business through the development of new and emerging retail media opportunities. This role will support go-to-market strategy development and partner closely with the Manager to evolve the Retail Media roadmap in response to market dynamics, innovation, and advertiser needs. The position is responsible for owning competitor and industry research, translating insights into strategic recommendations that fuel sustainable growth. A key performance indicator for success includes the ability to pivot between technical skills and soft skills. The ideal candidate will have a thorough understanding of product development, media buying, media industry trends, and collaborative methodologies to optimize product effectiveness. This role offers a rare opportunity to join a small, high-impact team shaping the future of digital advertising within the world’s largest home improvement retailer.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
• Must be adept in Excel and Power Point
• Manage multiple projects at the same time

Nice To Haves

• Excellent written and verbal communication skills
• Agency or brand marketing experience
• Previous experience with retail websites, ecommerce and analytics
• Marketing/ad tech experience is highly desirable
• Product management or marketing experience is highly desirable
• Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
• Ability to work with other team members in either a support or leadership role
• Influential; practiced in negotiating with others in ways that result in win-win outcomes
• Familiarity with analytics, advertising data/tech
• Strong business planning and problem-solving skills

Responsibilities

• New Business Opportunities – Identify potential new business opportunities via review of competitive benchmarks, internal data, vendor feedback, and internal stakeholder feedback
• Offering Development – Track offering development across IT, Analytics, MarTech, and other internal stakeholders
• Define Requirements – Strategically define business requirements, process maps, and offering documentation for new opportunities; Collaborate with Sr. Manager of Product Strategy to sequence opportunities on roadmap
• GTM and Sales Enablement – Collaborate with GTM and Communications teams to translate products into clear, compelling internal and external materials that articulate the value of offerings for advertisers and empower internal teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees