Retail Media Manager - Walmart

Newell Brands • Hoboken, NJ

2d

About The Position

The Manager, Walmart Retail Media will lead retail media strategy for Newell’s Home / Outdoor & Recreation brands, driving performance across Walmart Connect’s advertising platforms and ensuring alignment with broader business objectives. This role is responsible for developing data-driven strategies, optimizing media investment, and delivering measurable business impact.
In addition to strategic ownership, this position directly manages one team member, providing coaching, performance leadership, and capability development to build a high-performing retail media function.
The ideal candidate brings a passion for digital marketing, strong analytical acumen, proven leadership skills, and an interest in the culinary and outdoor consumer space.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in media, eCommerce, or digital marketing; experience with Retail Media and Walmart Advertising platforms is highly preferred.
• Advanced expertise in Walmart Connect’s retail media and programmatic ecosystem, with strong command of platform mechanics, bidding models, attribution, and measurement methodologies.
• Exceptional analytical fluency, with the ability to interpret complex datasets, identify meaningful patterns, and simplify insights for executive audiences.
• Strong commercial and financial acumen, with an understanding of how digital investment impacts revenue, profitability, and long-term brand equity.
• Influential cross-functional leadership, with the ability to align diverse stakeholders, build credibility quickly, and drive decisions in matrixed environments.
• Strategic thinker with a growth orientation, able to connect market dynamics, shopper behavior, and competitive activity to broader business strategy.
• Executive-level communication skills, capable of distilling complexity into clear narratives that inform and influence senior leaders.
• Resilient problem solver, comfortable operating in ambiguity and navigating competing priorities with sound judgment.
• Passion for the home and outdoor space and an understanding of its consumer base.

Nice To Haves

• Experience working with consumer goods or kitchen / culinary or outdoor brands is a plus.

Responsibilities

• Lead full-funnel Walmart Connect retail media strategy across suite of advertising platforms (Sponsored Ads, DSP, CTV, and emerging platforms) to drive brand growth, eCommerce, In Store performance, and market share.
• Translate commercial objectives into integrated activation plans, aligning Sales, Brand Marketing, and National Media priorities with data-driven media strategies.
• Own end-to-end campaign performance, including segmentation, account structure, targeting, creative strategy, and continuous optimization to maximize ROI and incrementality.
• Manage A&P investment and budget pacing, ensuring disciplined spend allocation and clear linkage between media investment and business outcomes.
• Leverage advanced analytics and retail media tools (Walmart Connect Advertising Console, DSP, Retail Analytics) to assess ROAS, sales lift, and customer acquisition impact.
• Lead cross-functional and agency partnerships to scale growth initiatives, test new capabilities, and deliver best-in-class digital execution.
• Drive innovation and competitive advantage by identifying emerging platform opportunities, evolving media formats, and industry trends.
• Deliver executive-level performance reporting and strategic recommendations, influencing key stakeholders and shaping future investment decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level