Retail Marketing Specialist

Alphabe Insight Inc•Dallas, TX

5d•$57,000 - $61,000

About The Position

We are seeking a detail-oriented and results-driven Retail Marketing Specialist to join our Dallas team. In this role, you will be responsible for planning, executing, and optimizing retail marketing initiatives that strengthen brand visibility and enhance customer engagement within retail environments. This position offers the opportunity to work closely with cross-functional teams, analyze campaign performance, and contribute to the development of strategic marketing solutions that deliver tangible results.

Requirements

Strong understanding of retail marketing principles and consumer behavior
Excellent organizational and project management skills
Analytical mindset with the ability to interpret data and translate findings into strategy
Professional communication and presentation abilities
Ability to work effectively in a fast-paced, team-oriented environment
Proficiency in Microsoft Office and marketing analytics tools
Bachelor’s degree in Marketing, Business, Communications, or related field preferred

Responsibilities

Develop and implement retail marketing strategies aligned with company objectives
Coordinate in-store promotional campaigns and merchandising initiatives
Monitor campaign performance and provide analytical reports with actionable insights
Collaborate with sales and operations teams to ensure seamless campaign execution
Conduct market research to identify consumer trends and competitive positioning
Support the creation of marketing materials and retail activation concepts
Maintain strong relationships with retail partners and stakeholders