Retail Marketing Manager

JLL • Marietta, GA

299d

About The Position

JLL empowers you to shape a brighter way. Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. JLL has an exciting opportunity to join our Retail Property Management Team. Work with the General Manager to develop an annual marketing plan and budget. Implement marketing plan, including, but not limited to coordinating and overseeing marketing events and promotions, supervising event staff, follow through on media placement, writing, distributing and follow up on press releases, website management including content, updates, and email broadcast, and creating relevant social media posts that support the marketing plan. This position will also be fully engaged in tenant relations; writing and distributing merchant communication regarding marketing events, collecting participation forms, coordinating and speaking at merchant meetings, meeting with tenants regarding marketing opportunities and the like. The Marketing Coordinator has budget accountability and is responsible for efficiently managing expenses. This position must be able to work all shifts and all days of the week including weekends and overtime when required. The Marketing Coordinator supports the General Manager and the Administrative positions when necessary. The Marketing Coordinator will also complete special assignments as directed by the General Manager.

Requirements

• 4 year Bachelor's degree, Advertising, Communication or related field.
• Excellent organizational, oral and written communication skills.
• Understanding of social media tools and functionality.
• Demonstrated event coordination experience.
• Knowledge of budget process and management.

Nice To Haves

• Courteous, service-oriented, creative, self-motivated, highly organized, diplomatic and interacts well with others.
• Team player.
• Proficient in WORD, Excel, Powerpoint.
• Excellent phone skills required.
• Physical flexibility is necessary (stooping, kneeling, arranging displays and collateral, event materials, etc.).
• Significant physical mobility is required.

Responsibilities

• Calculate marketing income, including any CPI increases and lease assumptions and prepare budget.
• Assure the marketing budget is well prepared and managed efficiently.
• Review cash collections and occupancy monthly to ensure expenses do not exceed collections.
• Maintain budget accountability for marketing expenses, review and sign off on all marketing invoices before giving to General Manager for approval.
• Reconcile and reforecast the marketing budget each month; the marketing coordinator is accountable for spending and year end variance which should be zero.
• Prepare and present to General Manager for approval a center marketing plan, including a public relations and advertising tactical plan that is in line with the marketing budget.
• Implement the marketing plan in a timely and efficient manner, with regard to company standards and the center brand.
• Manage the details of event and promotion implementation, including collateral, entertainment, merchant participation, resource interaction and support, staging, and take down.
• Supervise the production of all collateral materials including directories, posters, press kits, letterhead/business cards, event brochures, and flyers.
• Coordinate all press releases and distribution to targeted media with approval of General Manager.
• Oversee the Center's website; manage all content and edit when necessary.
• Produce and distribute email through broadcast e-blasts to support merchants and center generated events & promotions.
• Produce and distribute at minimum a quarterly merchant newsletter.
• Prepare a monthly marketing report and submit to corporate by deadline.
• Support General Manager in the administrative duties associated with sponsorship and specialty leasing.

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Real Estate
• Education Level: Bachelor's degree