Retail Market Manager

Still Austin Whiskey Co.•Houston, TX

22h

About The Position

The Retail Market Manager is responsible for driving retail sales performance and expanding Still Austin’s presence across the Greater Houston market. This role blends strategic market development with hands-on execution, ensuring strong distribution, impactful retail presence, and sustained volume growth. Success in this role requires a deep understanding of the Greater Houston market, the ability to build strong distributor and account relationships, and a proactive approach to identifying opportunities that grow both brand visibility and revenue.

Requirements

Must reside in the Greater Houston area
Bachelor’s degree in Business or related field, or equivalent experience
5-7 years of experience in sales, brand management, or territory management within beverage, CPG, or a related industry
Strong track record of achieving or exceeding sales targets
Experience working with distributor networks, preferably Southern Glazer’s Wine & Spirits or similar
Excellent relationship-building, communication, and negotiation skills
Strong organizational and time management skills with the ability to prioritize effectively
Analytical mindset with the ability to interpret sales data and market trends
Self-starter with a proactive approach to identifying and acting on opportunities
Ability to travel regularly within the Greater Houston market
This role requires the ability to: Travel frequently within the Greater Houston market, Stand for extended periods during retail visits, tastings, and events, Lift and transport product, materials, or display items up to 40 pounds, Work evenings and weekends as needed to support events and market activity, Navigate retail environments, storage areas, and event spaces

Nice To Haves

Deep familiarity with the Greater Houston market preferred
Passion for spirits, hospitality, or the beverage industry preferred

Responsibilities

Identifies key opportunities, trends, and competitive dynamics within the East Texas retail market
Prioritizes focus on high-volume accounts, strategic placements, and new account acquisition
Maintains visibility into market performance through consistent tracking of KPIs and account-level activity
Builds strong, collaborative relationships with Southern Glazer’s Wine & Spirits sales teams
Establishes Still Austin as a trusted and strategic supplier through consistent communication, ride-alongs, and joint planning
Drives brand advocacy through education and in-market engagement
Develops and executes retail sales strategies that increase market share, revenue, and brand presence
Expands distribution across key retail accounts and ensures strong shelf positioning and visibility
Identifies and activates opportunities for growth within existing accounts
Cultivates and maintains strong relationships with key retail buyers and decision-makers
Partners with distributor teams and retail accounts to align on goals, promotions, and programming
Represents Still Austin in market as a knowledgeable and reliable brand partner
Provides product education and training to retail partners and distributor teams
Collaborates with accounts to create tailored solutions that drive sell-through
Ensures consistent and compelling brand storytelling at the point of sale
Monitors sales performance and market trends
Prepares regular reporting and provides insights to leadership
Uses data to inform decisions and adjust strategy in real time
Partners with marketing and field marketing teams to execute events and in-store activations
Identifies opportunities for merchandising, promotions, and consumer engagement
Supports brand presence through tastings, events, and key market moments
Ensures all retail sales activities align with industry regulations and compliance standards
Maintains adherence to distributor and state-level guidelines