Retail Area Manager

Sunnyside•Champaign, IL

About The Position

The Area Manager oversees a smaller portfolio of Sunnyside® dispensaries within [State] and reports directly to the Regional Director. This role ensures each assigned store operates efficiently, profitably, and in full alignment with Sunnyside’s brand standards and values. While the Area Manager role mirrors the core responsibilities of a District Manager, it is designed for a more focused group of dispensaries — enabling a hands-on leadership presence, deeper partnership with Store Managers, and stronger community and team engagement. The Area Manager will drive revenue, compliance, and employee development across their area, fostering a culture rooted in accountability, empowerment, and growth.

Requirements

5–7 years of multi-unit Retail Management experience, preferably in a high-growth or highly regulated environment.
Proven ability to coach, lead, and motivate teams across multiple locations.
Strong analytical, strategic thinking, and problem-solving skills.
Excellent communication, interpersonal, and organizational abilities.
Proficiency in Microsoft Office Suite (especially Excel).
High integrity, adaptability, and accountability in a fast-paced environment.
Willingness to travel regularly to all assigned locations; occasional travel out of state for meetings or training.
Flexibility to work evenings, weekends, and holidays as business needs require.

Responsibilities

Build and sustain a high-performing management team through strong selection, onboarding, and coaching practices
Conduct regular store visits to observe operations, identify gaps, and provide hands-on feedback and development to Store Managers and Assistant Managers.
Develop, coach, and inspire teams to achieve sales, operational, and compliance goals through ongoing feedback and performance discussions.
Foster a culture of curiosity, accountability, and continuous improvement.
Oversee daily retail operations for assigned dispensaries, ensuring adherence to company standards and regulatory compliance.
Monitor and analyze store KPIs to identify opportunities in sales, payroll management, and customer satisfaction.
Collaborate with Store Managers to execute promotions, initiatives, and visual standards that elevate the Sunnyside® customer experience.
Partner with Compliance, HR, Security, and other internal teams to ensure smooth, compliant operations.
Own P&L performance for assigned dispensaries, including sales growth, expense control, payroll management, and profitability.
Review and interpret financial data to create action plans that address performance opportunities and drive top- and bottom-line results.
Collaborate with the Regional Director on short- and long-term business strategies for the state or region.
Share insights and feedback from store teams and customers to inform broader retail strategies.
Partner with Merchandising and Marketing on product launches, promotions, and local marketing activations.
Model Sunnyside’s values of inclusion, authenticity, and professionalism.
Create a culture of engagement where employees feel valued, supported, and empowered to grow.
Partner with HR to manage employee relations and succession planning.
Champion training and leadership development opportunities for all team members.

Benefits

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.
We also offer eligible employees paid holidays and paid time off.
Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program.
Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

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