Retail and Events Marketing Manager - South Bend, IN

Andersen Corporation/Renewal by Andersen•South Bend, IN

1d•Onsite

About The Position

Renewal by Andersen is the full-service replacement window division of Andersen Windows. We are looking for a hands-on leader to manage and grow our Event & Retail marketing program in the Northern Indiana market. This is a field-based leadership role for someone who enjoys leading people, building structure, and driving results across multiple locations and environments. In this role, you will lead teams in retail locations, events, and community partnerships, building structure, driving performance, and developing people.

Requirements

1â3+ years of experience leading or managing a team
Experience working in a structured environment (retail, field sales, events, or multi-site operations)
Comfortable managing teams in the field
Strong communication and people-leadership skills
Ability to take ownership of results and adapt when things change
Valid driverâs license and reliable transportation

Nice To Haves

Experience building or scaling teams
Business development or growth-focused background
Event, retail, or field marketing experience
Familiarity with CRMs or workforce tools (training provided)

Responsibilities

Lead and manage a team of 20â40 Brand Ambassadors and Supervisors
Spend time in the field supporting retail locations, events, and community partnerships
Plan, execute, and evaluate performance for the Event & Retail program
Hire, train, and develop Brand Ambassadors and Supervisors
Set clear expectations and hold the team accountable to performance goals
Adjust strategies based on seasonality and market needs
Provide regular feedback, coaching, and performance discussions
Partner with leadership to forecast results and improve conversion
Travel throughout the Northern Indiana market weekly (no overnight travel)