Research Manager, NBC & Telemundo Dallas/Fort Worth

NBCUniversal•Fort Worth, TX

18h•Hybrid

About The Position

The Research Manager is responsible for analyzing multiple consumer and media datasets to develop reports and presentations that provide insights into how audiences are utilizing media across landscapes.

Requirements

Bachelor’s degree in advertising, marketing, statistics, or another quantitative or analytical field preferred or equivalent experience; specialization in data science is a plus.
At least 2 years of experience in a data driven and/or media marketing role
Ability to interpret large amounts of data and provide insights
Proficiency in data visualization; ability to tell stories through data in a compelling and creative way
Proficiency in Excel including pivot tables, lookups, and logic statements to manipulate and analyze data; knowledge of data visualization tools like DOMO, PowerBi and Tableau is a plus
Proficiency in PowerPoint is required
Knowledge of Nielsen and/or Comscore ratings (including applicable software) and other syndicated media research sources such as Scarborough, Simmons, Kantar, and POLK Automotive (a plus).
Experience in digital analytics is a plus
External applicants must submit a resume/CV through nbcunicareers.com to be considered
Must be willing to work in Fort Worth, TX just south of DFW airport
Must have unrestricted work authorization to work in the United States
Must be at least 18 years of age
Must accept Solutions as NBCUniversal’s Dispute Resolution Program

Nice To Haves

Demonstrated passion for TV and ever-changing consumption habits
Excellent oral and written communication skills
Demonstrated ability to be creative and visual with data
Detail-oriented, efficient, resourceful, and accurate
Works well in a collaborative environment
Ability to multi-task and work under tight deadlines
Proven ability to be a proactive thinker and self-starter
Willingness to learn new methods and tools

Responsibilities

Daily, weekly, and monthly reports using quantitative media resources
Support the management, sales, news and marketing teams with research and insights that help drive business and media decisions: including programming performance, audience, consumer, and economic market insights, as well as competitive media analysis
Evaluation of research vendor’s methodology and audience samples/panels
Create and/or update sales collateral materials including, but not limited to, media kits, industry category decks, and viewer profiles
Process adhoc requests from account executives and other internal stakeholders
Assist in the production of custom presentations for advertising clients
Evaluate programming estimates/forecast
Oversee local program title across platforms
Help craft resonant and insightful presentations from raw data
Contribute to sales meetings and presentations with clients
Stay current on developments in the media industry and share thoughts on impact