Research Analyst

The Walt Disney CompanyBristol, CT
12d

About The Position

ESPN Research utilizes various media research methods, including Nielsen, comScore, Adobe Analytics, and primary research, to provide ESPN and the Walt Disney Company with information about the performance of the sports category and specific sports content. The team manages measurement and reporting for all platforms and properties, in addition to conducting brand, content, fan, and marketplace research. The Research Analyst will support their manager in cross-platform reporting, tracking, and analysis of college sports, including College Football, College Basketball and NCAA Championships. In addition, they will track consumption on ACC and SEC Networks. The Research Analyst will also support network operations by ensuring accurate and timely schedules are input into Nielsen’s NCL system and ESPN’s internal system daily. The Research Analyst is expected to demonstrate curiosity, initiative, and attention to detail, as well as the capacity to manage multiple responsibilities simultaneously. The ideal candidate will possess experience in media research coupled with a genuine interest in sports. The Research Analyst should feel comfortable communicating findings in written and verbal form to various clients across ESPN and Disney. This role reports directly to the Manager, Live Sports & Forecasting within ESPN Research.

Requirements

  • Basic knowledge of media, math concepts and data analysis.
  • Needs excellent writing and verbal communication skills, ability to handle multiple tasks, and display strong attention to details.
  • Must be proficient in Windows-based PC applications such as Excel, Word, and PowerPoint.
  • Collaborative nature and ability to work well in a team environment.
  • Strong familiarity with sports and sports media landscape.

Nice To Haves

  • Minimum 1 year of experience in media research
  • Experience with Nielsen’s suite of national TV tools like NNTV and National TV Toolbox
  • Familiarity with Comscore and Adobe Analytics
  • Experience with software and languages such as Power BI, Tableau and SQL
  • Degree in communications, mathematics/statistics, psychology, or related field preferred.

Responsibilities

  • Provide details of the ESPN networks’ program schedules to Nielsen daily.
  • Track performance of ESPN programs across TV and streaming and provide highlights of their performance to all departments.
  • Provide analysis of audience trends for ESPN networks and its competitors to assist with programming, production, sales, and strategic planning efforts for the company.
  • Work on a variety of custom projects with guidance and supervision from the Manager of ESPN Research.
  • Assist with forecasting audiences for ESPN’s linear networks, supporting Finance and Revenue Management.
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