Research Analyst

Nexstar Media Group, Inc.•Salt Lake City, UT

8d•Onsite

About The Position

The Research Analyst plays a critical role in maximizing station revenue by transforming audience, market, and competitive data into actionable insights for Sales, Marketing, News, and Promotions. This role owns the station’s research function—ensuring accuracy, consistency, and strategic application of data to drive pricing, positioning, and client success. The ideal candidate is analytical, detail-oriented, and commercially minded, with the ability to translate complex data into compelling stories that support sales growth.

Requirements

Bachelor’s degree in Marketing, Communications, Statistics, Business, or a related field (or equivalent experience).
Experience working with Nielsen and broadcast media research tools preferred.
Strong analytical skills with the ability to interpret and explain complex data.
Proficiency in PowerPoint, Excel, and presentation design; experience with WideOrbit a plus.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent written, verbal, and interpersonal communication skills.
Commercial mindset with a clear understanding of how research supports revenue growth.

Responsibilities

Research Management & Analysis Oversee, analyze, and maintain all audience, market, and competitive research using Nielsen, PrimeLingo, Comscore, AdImpact, and other industry tools.
Ensure data accuracy, integrity, and consistency across all research platforms and reporting.
Monitor ratings trends, audience behavior, market dynamics, and competitive performance; proactively identify opportunities and risks.
Sales & Revenue Support Partner closely with the Director of Sales to update pricing, inventory, and market intelligence in WideOrbit Media Sales.
Provide actionable research insights that support rate integrity, inventory strategy, and revenue optimization.
Develop and maintain standardized research materials that clearly articulate the value of the station’s brands and platforms.
Sales Presentations & Client Support Collaborate with sales leadership and account executives to create impactful, data-driven sales presentations and custom proposals.
Translate research findings into clear, persuasive narratives that support client objectives.
Work with internal teams to create proof-of-performance reports and post-campaign analyses for advertisers and agency partners.
Cross-Department Collaboration Serve as the primary research resource for Sales, News, and Promotions departments.
Compile and distribute relevant ratings reports, market insights, performance highlights, and trend analyses.
Support newsroom and promotion teams with audience insights to inform content and scheduling strategies.
Strategic Insights & Communication Identify key audience stories and insights that differentiate the station in the marketplace
Present findings in a clear, concise, and visually compelling manner to internal stakeholders.
Stay current on broadcast, digital, and cross-platform measurement trends and evolving research methodologies.