Research Analyst

Dow Jones•New York, NY

8d•$60,000 - $75,000

About The Position

About the Team: The WSJ Intelligence team is responsible for delivering best-in-class intelligence & insights to support The Wall Street Journal, Barron's, MarketWatch, Mansion Global & Investor's Business Daily. We tell compelling & clear narratives using original thought leadership, syndicated research studies & other secondary research. Team members act as experts in support of our advertising sales client partners, Product & Integrated Marketing teams, advertising clients & commercial partners. About the Role: We are seeking a Research Analyst with a preferred 1+ years of experience to join our team. You will manage day-to-day audience research requests and ad effectiveness studies. You will use resources like Ipsos, Erdos Media, Factiva, Qualtrics, Research & Analysis of Media (RAM) and proprietary research studies to provide concise, data-driven narratives for sales and marketing stakeholders. The ideal candidate will have a grasp of syndicated research sources (such as Ipsos or MRI) and a keen interest in the financial services sector to help differentiate our brand's market position.

Requirements

Proficient in MS PowerPoint, Word, and especially Excel, as well as Google's suite of tools including Sheets and Slides.
1+ year experience.

Nice To Haves

Experience in New Age, Qualtrics, Adobe Analytics preferred.
Exposure to various quantitative research methodologies, multi-platform advertising effectiveness initiatives & syndicated research studies e.g. Ipsos Affluent, MRI, Comscore, Research & Analysis of Media (RAM) & Erdos & Morgan preferred.
Interest in the financial services sector.
Bachelor degree preferred but not required.

Responsibilities

Manage day-to-day audience research requests for WSJ | BG brands from stakeholders, providing accurate & concise analysis of various data sets in service of our sales and marketing initiatives.
Effectively understand and interpret all available syndicated research sources, in service of enhancing our sales process, synthesizing these insights to internal stakeholders including integrated marketing, product strategy & sales leads.
Mine Factiva, Statista, and other available sources to uncover topical third-party research and insights.
Manage day-to-day aspects of multi-platform ad effectiveness studies, from set up & execution to interpreting & delivering results.
In conjunction with their manager, develop, program & analyze proprietary research studies using Qualtrics platform, as well as develop & present narratives to key stakeholders.
Build strong relationships across the organization with internal stakeholders.