Research Analyst TV & RD

Entravision

10d • $65,000 - $75,000

About The Position

About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Research Analyst TV & RD
Los Angeles, CA | Full Time

COMPENSATION RANGE: 65,000.00 - 75,000.00

Summary
The Opportunity: Beyond the Spreadsheet
At Entravision, we know that data is only as powerful as the story it tells. We are looking for a Research Analyst who looks past the rows and columns to find the "Why" behind the "What."
Your job is to be a media detective. You won’t just be "crunching numbers"; you will be translating complex audience metrics into compelling narratives that prove why Entravision is the essential partner for local and national advertisers.
Essential Functions
Narrative Creation: Transform raw data from Nielsen, Scarborough, and MRI-Simmons and other platforms into persuasive sales stories and marketing collateral that highlight our stations' performance.
Strategic Support: Act as a strategic partner to the sales team, providing the insights needed to overcome objections and justify premium rates based on our unique audience reach.
Market Insight: Develop category-specific "success stories" (e.g., Automotive, Retail, CPG) using all internal and external tools to show clients exactly how our viewers move the needle for their business.
Performance Monitoring: Keep a pulse programming, providing updates that help corporate and local management understand our audiences’ impact in the market.
What You Bring to the Table
The Detective Mindset: You are naturally curious. You don't just report that ratings changed; you investigate why they changed and what that means for our future strategy.
Technical Artistry: You have a high level of proficiency in Microsoft Excel and PowerPoint (Certification preferred). You don’t just build charts; you build visual arguments.
Agility: You thrive in a high-octane, fast-paced media environment where priorities shift and deadlines are immediate.
Collaborative Spirit: You take constructive feedback as fuel for growth and are always looking for ways to streamline processes for the benefit of the entire team.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply

Requirements

• Hands-on experience with media research tools: Nielsen Ratings, Scarborough, MRI-Simmons, R.L. Polk, and Claritas-Geoscape.
• Familiarity with digital sales platforms and cross-platform measurement.
• Strong understanding of NLTV and related software.
• The Detective Mindset: You are naturally curious. You don't just report that ratings changed; you investigate why they changed and what that means for our future strategy.
• Technical Artistry: You have a high level of proficiency in Microsoft Excel and PowerPoint (Certification preferred). You don’t just build charts; you build visual arguments.
• Agility: You thrive in a high-octane, fast-paced media environment where priorities shift and deadlines are immediate.
• Collaborative Spirit: You take constructive feedback as fuel for growth and are always looking for ways to streamline processes for the benefit of the entire team.

Nice To Haves

• Previous experience in a local broadcast television or radio station.
• Familiarity with comScore Local Market data.
• Bilingual (Spanish/English) is a major plus, but not required.
• Proficiency in the Google Workspace (Drive, Gmail, Slides, Sheets).

Responsibilities

• Narrative Creation: Transform raw data from Nielsen, Scarborough, and MRI-Simmons and other platforms into persuasive sales stories and marketing collateral that highlight our stations' performance.
• Strategic Support: Act as a strategic partner to the sales team, providing the insights needed to overcome objections and justify premium rates based on our unique audience reach.
• Market Insight: Develop category-specific "success stories" (e.g., Automotive, Retail, CPG) using all internal and external tools to show clients exactly how our viewers move the needle for their business.
• Performance Monitoring: Keep a pulse programming, providing updates that help corporate and local management understand our audiences’ impact in the market.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed