Market Research Analyst/Sr. Analyst - TV Content Testing
About The Position
About NRG NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what ’ s next, providing fresh insights to spark new ideas. We ’ re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges — in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence. We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between: Do what you love. With conviction. Where discovery lives. And impact drives. Celebrate difference. Cultivate belonging. Big thinking. Collectively inspired. Embrace the journey. Be human. The Opportunity We’re looking for a Research Analyst or Senior Analyst to join our Entertainment team, with a dedicated focus on TV series content testing and development - partnering with some of the most impactful TV broadcast, cable and streaming brands in the world, who trust us to help shape the series that fuel cultural conversation - before launch and beyond. In this role, you’ll play a key hands-on role across the full research lifecycle, supporting and leading episode testing and multi episode ‘binge’ testing – helping our clients to understand what’s working and not connecting with audiences, helping them to optimize the content to be the best version it can be and to attract the broadest set of viewers. You’ll work closely with senior team members to design smart research approaches, analyze complex datasets, and translate findings into clear, compelling stories that guide creative and strategic decisions. While content testing will be the primary focus, you’ll also have the opportunity to work on broader custom and creative testing research (such as post-release evaluation, franchise work, and more). If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, thrive as a subject matter expert in the entertainment space, and want to impact TV content itself, this is the role for you.
Requirements
- Experience – We’d love for you to have 1-2+ years of experience working in consumer insights, consumer research or in a strategy role. A strong focus on entertainment is preferred, huge plus if it’s in content testing.
- Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a r elated field. Additional degrees are welcome!
- Passion – You live and breathe all things TV, and love turning audience behavior into strategy.
- Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
- Custom research expertise – You have a strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor. Our work is highly tailored - each project addresses a unique client challenge, with no standard playbook. You’re comfortable navigating ambiguity, applying core research principles to build smart, strategic approaches from the ground up. Your ability to adapt, think critically, and solve problems is key to delivering high-quality insights in a fast-paced, client-centric environment.
- Strong communication and storytelling – You can craft compelling narratives from complex data, identifying key insights and translating them into clear, strategic recommendations. You bring a strong point of view to your analysis and can confidently articulate that perspective in both written reports and verbal presentations.
- Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered. This person should be able to take direction, but not wait for direction.
- Flexible and resilient – You’re comfortable adapting to the fast pace of entertainment research, including shifting timelines and occasional off-hours work to meet client needs. You stay calm under pressure and thrive on delivering great work, no matter the challenge.
- Client- centric – Experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
- Data driven – Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
- Data analysis techniques and software – Experience with the following data analysis techniques would be highly valuable: statistical significance testing, correlation analysis.
- Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick.
- Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
- Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
- Great Team Member – T eam player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.
Nice To Haves
- Experience with multivariate analysis techniques (such as cluster/segmentation analysis), conjoint and discrete choice analysis, and/or statistical packages, like SPSS or Q, are a plus.
Responsibilities
- Support quantitative and qualitative research projects focused on TV series content, including but not limited to pilots and multi episodes/binge testing.
- Manage the end-to-end process of quantitative and qualitative research projects, including proposal support, questionnaire and discussion guide development, data analysis and storytelling.
- Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
- Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
- Build relationships through effectively managing day-to-day client interaction and supporting the resolution of client issues and concerns.
- Drive successful project execution, collaborating with senior team members and providing input and support to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.
Benefits
- Flexible/Remote work with optional usage of our great offices in Culver City
- Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
- Medical, Dental, and Vision Insurance Plans
- 401K with company match
- Generous paid Parental Leave
- Regular performance evaluations with opportunities for promotions and merit increases
- Educational and training reimbursement plan and other training and professional development opportunities
- Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
- Resources available for mental health, inclusive care and family building
- NRGratitude – our company-wide employee recognition program
- Regular team/company events and activities including annual summer and holiday parties
- Pet friendly headquarters and pet insurance options
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
