Reputation Insights Lead

The New York Times•New York, NY

1d•Onsite

About The Position

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. The New York Times is seeking a highly analytical and strategically minded Reputation Insights Lead to join our team of journalists focused on the nexus between our reporting and our audience and other curious people seeking to understand the world. This unique role blends expertise in communications, data analysis, research and journalism (text, video, audio) to monitor, measure, and engage with public perceptions of The New York Times. The ideal candidate will be adept at both qualitative and quantitative analysis, capable of transforming complex data into actionable insights and helping newsroom colleagues better understand how people find, experience and react to our journalism. This is an in-office position, based in New York City and includes regular attendance in the office four days each week.

Requirements

Bachelor's degree in Communications, Marketing, Data Science, Statistics, Social Sciences, or a related analytical field.
8+ years of experience in a role focused on reputation management, sentiment analysis, market research, or a similar data-intensive communications function.
Proven expertise in identifying, implementing, and leveraging technical solutions for comprehensive data collection and analysis, including media monitoring platforms, social listening tools, and survey software.
Experience with news or media organizations, with a particular focus on engaging audience.
Experience extracting valuable insights from complex and often ambiguous datasets, skillfully separating critical signal from noise in high-volume information environments.
Strong foundational knowledge of data structuring, management, and visualization principles, ensuring data integrity and clear presentation.
Solid understanding of sampling methodologies and extensive experience in survey design and execution.
Exceptional analytical and critical thinking skills, with a proven track record of translating complex data into strategic insights and actionable recommendations for various stakeholders.
Excellent written and verbal communication skills, with the ability to present complex information clearly, concisely, and persuasively to diverse audiences, including executive leadership.

Nice To Haves

Experience operating effectively in fast-paced, high-pressure environments (e.g., newsrooms, startups, or rapid-response organizations), making quick yet discerning judgments.
Familiarity with the media industry and a deep appreciation for the mission and journalistic values of The New York Times.
Proficiency in data analysis tools (e.g., advanced Excel, R, Python, SQL) and/or business intelligence platforms (e.g., Tableau, Power BI) is a significant plus.

Responsibilities

Data Collection & Integration: Identify and implement technical solutions for gathering reputation-related data from diverse sources, including social media, news articles, forums, surveys, and feedback from Times journalists and colleagues. This includes leveraging and integrating sentiment analysis tools, media monitoring platforms, and other relevant technologies.
Data Structuring & Management: Develop and maintain structured frameworks for organizing and categorizing data about how our audience and others see and engage with our journalism, ensuring consistency and accuracy for ongoing analysis.
Sampling & Survey Design: Apply foundational knowledge of sampling methodologies to ensure representative data collection about our journalism and audience. Design and execute effective surveys to gather targeted insights on specific reputation drivers or perceptions.
Analysis & Reporting: Conduct rigorous quantitative and qualitative analysis of data about our audience-journalism audience nexus to identify trends, emerging issues, and key drivers of sentiment. Develop clear, concise, and compelling reports, presentations, and dashboards for newsroom colleagues and others to communicate findings and recommendations to various stakeholders, including leadership, editorial, and communications teams.
Strategic Insights: Translate data-driven insights into actionable recommendations for communications strategies and operational improvements aimed at enhancing The New York Times' reputation and showing how and why the newsroom pursues best-in-class independent journalism.
Executive Communications: Communicate clear, timely, and strategically relevant reputation findings about our audience, our work and other priorities to senior leadership in appropriate formats to drive informed decision-making.
Competitive Landscape Monitoring: Monitor and analyze the reputation of key competitors and the broader media landscape to provide context and identify best practices.
Cross-Functional Collaboration: Partner closely with communications, editorial, marketing, and data science teams to align on objectives, share insights, and support data-informed decision-making.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world