Rental Operations Manager

WCTractor•Bryan, TX

About The Position

The Operations Manager for the Rental Division will oversee the daily operations of the rental business across all WCTractor locations. This role ensures the efficiency and consistency of rental operations, fosters strong communication between the locations, and supports the growth of the division by optimizing processes and managing the team of Rental Coordinators. The Operations Manager will play a key role in driving profitability, maintaining customer satisfaction, and improving internal processes.

Requirements

Proven experience in rental operations or a related field, with at least 3-5 years in a supervisory or management role.
Strong leadership skills with the ability to manage and develop a team across multiple locations.
Excellent organizational, communication, and problem-solving skills.
Experience in fleet management, customer service, and operational efficiency.
Financial acumen, including budgeting, reporting, and analysis.
Familiarity with safety regulations and compliance requirements related to equipment rentals.

Nice To Haves

Knowledge of equipment used in the agricultural and construction industries is a plus.

Responsibilities

Oversee and provide leadership to Rental Coordinators across six locations, ensuring alignment with company policies and goals.
Mentor, train, and support coordinators in managing rental contracts, customer relations, and inventory control.
Conduct regular performance evaluations and provide ongoing feedback to drive team development.
Ensure seamless rental operations across all locations by standardizing processes and policies.
Monitor the performance and productivity of rental operations, ensuring timely equipment deliveries, high equipment utilization, and efficient processes.
Implement systems to track rental fleet usage, maintenance schedules, and customer satisfaction.
Work closely with the service team to ensure all rental equipment is properly maintained and available for customer use.
Promote and maintain high standards of customer service across the rental division.
Act as a point of escalation for any customer issues and work to resolve complaints promptly.
Foster relationships with key customers to ensure repeat business and identify growth opportunities.
Collaborate with each location to ensure proper inventory levels are maintained and equipment is readily available.
Track and manage rental fleet maintenance, repairs, and overall lifecycle, ensuring optimal uptime and condition of rental equipment.
Work with procurement teams for fleet expansion, equipment upgrades, and rentals to support customer demand.
Monitor rental revenue, expenses, and overall profitability, providing regular reports to senior management.
Analyze key performance metrics (e.g., rental utilization rates, customer satisfaction scores) and implement improvement strategies.
Assist with budgeting, forecasting, and pricing strategies to optimize financial performance.
Ensure compliance with all applicable safety, regulatory, and company policies within the rental division.
Oversee safety procedures related to equipment rental, including proper documentation, risk assessments, and employee training.
Collaborate with senior management to identify new market opportunities and rental business growth strategies.
Lead efforts to expand the rental division, either by adding new locations or enhancing existing rental services.