RENTAL OPERATIONS COORDINATOR

VERMEER GREAT PLAINS INCOklahoma City, OK
12d

About The Position

The Rental Operations Coordinator supports the Sales Department by coordinating rental workflow, equipment readiness, and customer communication throughout the rental lifecycle. This role serves as a primary point of contact for rental customers and ensures an efficient, accurate, and customer-focused experience by partnering closely with Sales, Service, Parts, Marketing, and Accounting to support equipment availability, contract execution, and operational compliance.

Requirements

  • Must be committed to and take a pro-active approach to our Company Mission, Vision and Values
  • Proficiency with CRM systems (IntelliDealer and/or Salesforce), rental software, and Microsoft Office
  • Strong verbal and written communication skills
  • Excellent organizational and multitasking abilities in a fast-paced environment
  • Demonstrated safe work habits
  • Customer-focused (internal and external) mindset with a professional and approachable presence
  • Working knowledge of equipment operations and mechanical functions
  • Ability to adapt to changing priorities and collaborate effectively across departments
  • Must be able to lift/push/pull up at least 50 lbs, stand, walk, use hands and fingers, handle, feel, reach with hands and arms, stoop, kneel, crouch or crawl, talk and hear 100% of the time
  • Ability to be exposed to extreme weather elements, including wet and/or humid conditions, extreme cold and extreme heat regularly
  • Ability to withstand moderate to high noise level in working environment regularly
  • Must be able to work overtime and/or weekends as needed
  • High School diploma/GED or vocational training/certification required
  • 1 year of experience in equipment dealerships, rentals, construction, or industrial operations with heavy equipment operation experience; or equivalent combination of education and experience required
  • Valid unrestricted Driver's License required and the ability to maintain a valid unrestricted DL throughout employment; VGP will review motor vehicle records annually for all employees for whom driving a motor vehicle is an essential job function
  • Background check, pre-employment drug testing and clean driving record required

Nice To Haves

  • Bilingual a plus

Responsibilities

  • Customer Experience & Communication Serve as a primary point of contact for customer inquiries via phone, walk-in, and digital channels
  • Coordinate rental reservations, availability planning, scheduling, and contract documentation
  • Manage customer communication related to cycle billing, rental terms, and equipment status
  • Conduct safety walk-arounds and provide proper operational instruction at equipment pickup
  • Communicate rental damages to customers and sales associates within 24 hours of equipment return
  • Generate new rental and warranty leads while maintaining proactive follow-up with existing customers
  • Equipment & Inventory Management Monitor inbound and outbound rental and demo equipment to ensure accurate tracking and readiness
  • Ensure rental units are cleaned, fueled, inspected, and fully prepared prior to customer use
  • Maintain accurate machine condition reports and hour tracking documentation
  • Conduct routine lot inspections and inventory checks to ensure accuracy, organization, and professional presentation
  • Assist with new and used equipment make-ready, including staging, photography, tagging, and lot organization
  • Cross-Department Coordination Communicate closely with the Service Department regarding inspections, maintenance requirements, repair timelines, and equipment status
  • Partner with the Parts Department to coordinate attachments, accessories, and equipment readiness
  • Coordinate equipment pickups, deliveries, and transfers with drivers and third-party transportation providers
  • Collaborate with Marketing to ensure rental units are accurately represented online and support rental-focused campaigns and outreach initiatives
  • Systems, Compliance & Continuous Improvement Maintain accurate rental documentation and ensure CRM and rental management systems remain current
  • Identify workflow gaps, scheduling conflicts, or operational inefficiencies and proactively communicate solutions to leadership
  • Follow all safety rules and regulations while performing work assignments and adheres to all policies and procedures as specified in Employee Handbook
  • Stay current with the latest trends, standards, and skills required within your field and industry by continuously developing through your Individual Development Plans, etc.
  • Perform additional duties as assigned
  • Measure of success determined by established company guidelines, including but not limited to the ability to perform the above-mentioned duties, feedback from customers, ability to take guidance and direction from Manager professionally, and execute upon such feedback.
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