Regional Training Coach

American First Finance•Coppell, TX

About The Position

The Regional Training Coach is responsible for providing training support to assigned Field Sales Representatives, focusing on the behaviors that lead to desired performance outcomes. This role involves collaborating with the Instructional Designer and Training Specialist to provide feedback on training materials and suggest improvements based on participant responses. As a people and process-focused position, it requires a passion for developing others, capable of building trust with experienced sales professionals while delivering measurable performance improvements through structured training and hands-on coaching.

Requirements

2+ years of experience in sales training, coaching, or team leadership.
Proven track record of developing high-performing sales professionals.
Strong understanding of sales methodologies and modern selling techniques.
Excellent presentation and public speaking abilities.

Nice To Haves

Bachelor's in Business, Sales, Marketing, or related field.
Experience with sales enablement tools and CRM systems.
Knowledge of adult learning and training development.
Background in consumer finance.
Strong time management.

Responsibilities

Deliver comprehensive sales training programs to our Field Sales Representatives that align with company sales strategies, policies, and processes.
Conduct field ride-alongs to provide real-time coaching and feedback on sales techniques, presentation skills, and merchant engagement.
The Regional Training Coach is expected to become a subject matter expert in all aspects of the AFF sales lifecycle, along with staying updated on process and market changes.
Provide one-on-one and group coaching sessions focused on the behaviors that lead to improved sales effectiveness, time management, and process execution.
Analyze individual and team performance metrics to identify behavioral skill gaps and create targeted development plans to address deficiencies.
Partner with sales leadership to reinforce training concepts and ensure consistent application of sales methodologies and compliant practices.
Assist in the creation and maintenance of sales playbooks, best practice guides, and training materials.
Implement role-playing exercises and simulation-based training to prepare sales teams for complex merchant interactions.
Communicate the progress of each training participant to their supervisors throughout the training lifecycle.
Prepare periodic reporting detailing the progress of training initiatives, outcomes, etc. to departmental leadership.
Other duties as assigned.