Regional Trade Marketing Manager- NAM

Zespri Group Limited

12d • Remote

About The Position

As Regional Trade Marketing Manager – NAM (US & Canada), you will lead the sales strategy, category thinking, and shopper marketing agenda across the North America market. Working closely with the President – NAM, Global Sales Excellence, Head of Sales, Head Market Development & Strategy, and Marketing, this role ensures category and shopper insights are translated into profitable, shopper-led activities that deliver growth with retail customers and distributors.
You’ll lead and develop a Trade Marketing team, shape long-term strategy, and drive excellence across sales planning, customer funds investment, shopper marketing execution, and in-store excellence. This is a senior, highly influential role at the intersection of strategy, execution, and leadership.
Zespri’s NAM headquarters are based in Newport Beach, California; however, we are open to the right candidate working remotely from anywhere along the Northeast (Eastern US).

Requirements

• 10+ years’ experience in FMCG trade marketing, sales operations, or category management
• Proven experience developing sales strategy, shopper marketing programs, and category growth plans
• Strong financial and analytical capability, including budget ownership and ROI optimization
• Experience leading and developing teams in complex, cross-functional environments
• Confidence influencing senior stakeholders, customers, and distributor partners
• Excellent communication, presentation, and relationship-building skills
• Tertiary qualification in economics, management, finance, or related discipline (MBA preferred)

Responsibilities

• Leading market sales strategy, including where-to-play choices across geography, channels, and customers
• Developing and embedding category vision, growth drivers, and shopper insights across the NAM market
• Setting direction for shopper marketing campaigns, merchandising guidelines, and in-store execution
• Owning the customer funds strategy, ensuring investment drives shopper impact, partner behaviour, and strong ROI
• Leading internal business planning, including fruit allocation principles, pack and price architecture, and sales & marketing calendars
• Guiding the development of compelling selling materials and POS visibility toolkits
• Supporting key account and distributor planning, including joint business plans and quarterly business reviews
• Driving operational and executional excellence, including demand forecasting, perfect store targets, and performance tracking
• Building, leading, and developing a high-performing Trade Marketing team, fostering a strong performance and values-led culture

Benefits

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager