Regional Sales Manager

Planmeca USA Inc.Charlotte, NC
2d

About The Position

The Regional Sales Manager (RSM) is responsible for providing leadership for a team of Territory Sales Managers (TSMs) located in the defined region of the US/Canada for assigned brands and products. The RSM will be responsible for the strategic development, execution, and management of an assigned region that sells company-manufactured products through designated distributors/dealers to meet the growth objectives of the business and achieve maximum results.

Requirements

  • Bachelor’s degree in a relevant field
  • High school diploma or GED and 4 years of experience in B2B dental industry sales
  • Any equivalent combination of education beyond high school and relevant experience
  • 5+ years of leadership experience in a sales‑driven environment, including responsibility for guiding teams, initiatives, or strategic business outcomes
  • Knowledge of strategic sales planning, distributor channels, and dental/medical device markets.
  • Knowledge of risk assessment and structured problem‑solving.
  • Skilled in CRM, funnel management, performance metrics, and B2B negotiation.
  • Skilled in managing key customers, distributors, and achieving sales quotas.
  • Ability to drive growth, exceed sales targets, and balance routes‑to‑market.
  • Ability to lead and develop large sales teams and build strong cross‑functional relationships.
  • Ability to anticipate risks and implement contingencies.
  • Action Oriented
  • Approachable
  • Composure
  • Customer Focus
  • Dealing with Ambiguity
  • Acts with Integrity
  • Metric Driven
  • Self-Aware

Nice To Haves

  • 7+ years of dental sales leadership experience

Responsibilities

  • Develop, present, implement, and manage strategic sales plans to meet sales forecasts.
  • Recognize and capitalize on all go-to-market opportunities for profitability and business growth.
  • Serve as liaison to key distributor partners and perform regular business reviews in order to align priorities, drive revenue growth, and foster strong partnerships.
  • Maintains balance within the sales organization, ensuring proper attention to all routes to markets and product lines.
  • Coach and mentor TSMs to improve compliance with and discipline around sound funnel management and use of CRM.
  • Develops effective relationships with Marketing to drive marketing strategies and priorities.
  • Maintains existing and develops new relationships with key customers and industry leaders, especially dental dealers.
  • Anticipates risks and devises contingency plans to manage them.
  • Perform the Problem Solving Process and provide actions to eliminate errors that pertain to the functional responsibility.
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