Regional Sales Manager, West Region

Florida Food Products, LLC

6d • Remote

About The Position

As a Regional Sales Manager, they will lead foodservice sales execution across an assigned western U.S. territory. This role is responsible for developing and implementing a regional growth strategy focused on new customer acquisition, distributor development, and expansion of existing customer relationships.

The ideal candidate is a collaborative, results-driven sales leader with strong foodservice industry relationships and an entrepreneurial mindset. This is a remote role with approximately 50% travel.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of successful foodservice sales experience; dispensed beverage experience preferred.
• Established distributor and operator relationships within the foodservice industry.
• Proven success in complex sales negotiations.
• Strong communication, organization, and presentation skills.
• Track record of meeting or exceeding annual sales objectives.
• Ability to thrive in a fast-growing, entrepreneurial environment.
• Proficiency in Microsoft Office and CRM systems (Salesforce preferred).
• Ability to travel up to 50%, including overnight stays.

Responsibilities

• Develop and execute an annual regional business plan to drive market penetration and growth.
• Acquire new customers while expanding existing customer relationships across foodservice channels.
• Build and manage strong partnerships with distributors, operators, and broker networks.
• Deliver compelling sales presentations and product demonstrations to achieve revenue, margin, and KPI targets.
• Negotiate performance-based customer and distributor agreements.
• Execute national and account-specific sales programs.
• Implement pricing actions in collaboration with internal teams.
• Provide accurate monthly forecasts and maintain CRM activity in Salesforce.
• Monitor competitive activity and share market insights internally.
• Lead effective customer and internal meetings with clear outcomes and accountability.
• Manage travel and entertainment expenses within budget.

Benefits

• Generous time off for vacations
• Paid Holidays
• 401(k) with company match
• Tuition reimbursement
• Medical/Dental/Vision
• Health & Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager