Regional Sales Manager (NY)

Lazarus NaturalsNew York, NY
Remote

About The Position

This is a full-time, remote role for a New York Regional Sales Manager for the recreational cannabis market. The Regional Sales Manager will oversee and execute the New York recreational cannabis sales strategies, foster strong client relationships, and identify new business opportunities. Daily responsibilities include managing a field sales team , responsible for all sales operations and account management for the dispensary channel, driving revenue growth, analyzing market trends, and developing account strategies. Accountable for Annual business planning to build a world class battleplan that will exceed monthly and quarterly KPI's. Ability to adopt Daily, weekly, & monthly cadences with the dispensary partners and direct reports. This role is tasked with growing dispensary accounts in NY, to maximize points of distribution (POD’s) and feature/display opportunities. Central to this role will be the management of our fulfillment partners compliance, logistics, & systems. Along with all direct sales efforts to the dispensaries.

Requirements

  • Proven experience leading stateway Dispensary sales and account management.
  • 5+ years of experience managing a sales team.
  • Strong leadership and communication skills with the ability to mentor and manage a sales team effectively
  • Knowledge of market analysis, client relationship management, and sales strategy development
  • Familiarity with Headset, CRM software and data-driven decision-making processes
  • Ability to work independently in a remote environment, with excellent organizational and time-management skills
  • Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
  • Must have independent transportation.

Nice To Haves

  • Previous experience in the beverage industry is a plus

Responsibilities

  • Develop, implement and manage an annual sales plan for the New York recreational Cannabis market. Develop and manage all recreational cannabis bottom-up sales forecasting, expenses and budgets.
  • Grow both unit volume and revenue of Cycling Frog in your market by increasing points of distribution, along with creative merchandising strategies within accounts.
  • Utilizing fulfillment partners software to solicit orders and develop a cadence of direct account management to ensure we are maximizing the growth potential.
  • Manage your field sales representatives on all levels to strategize on how to efficiently manage 120 accounts per representative from in store sell in, discounting and promotion, sales/restock frequency, establishing par levels, and accounts receivable. Develop field sales routing and account contact cadence, such that each representative visits each account at least once per month.
  • Directly call on and manage sales to 100 dispensary accounts. Lead all chain retail sell in and relationship management.
  • Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume within target groups, including calling on those accounts directly.
  • In partnership with Sales leadership and Brand teams, develop market specific marketing and promotional plans to drive growth, brand adoption and cater to the specific intricacies of your local markets.
  • Work with your team and accounts to get product adoption, brand awareness and advocacy of in-storetrain the budtenders“BUD TENDERS” within the dispensaries to create in-store advocates for our products. to educate them on our product and differentiation from competition.
  • Attend and present Cycling Frog in trade shows, as appropriate, to educate and promote Cycling Frog products.
  • Event planning and occasional weekend support with accounts that want to feature Cycling Frog in a meaningful way.
  • Develop, optimize and manage your sales team assigned accounts, routes, initiatives and goals within the markets. Utilize CRM tools & Headset to manage your team's workflow, deliverables, and performance relative to goals.

Benefits

  • Comprehensive benefits (medical, vision, and dental insurance, FSA/HSA for eligible plans, life insurance, EAP, and more)
  • Five weeks PTO & three paid holidays per year
  • Employee discount program
  • 401(k) plan
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