Regional Sales Manager - Golf (Eastern Region)
About The Position
This position must be located within the Eastern Region. Responsible for leading and developing a team of Territory Sales Managers in the East region toward company financial goals in sales & merchandising all COBRA & PUMA Golf products to golf professionals and key off course retailers in the assigned territory. Accountable for managing all phases of the regional business including financial management, professional product presentations, Territory Sales Managers responsibilities; development of initial orders and stock levels, seasonal marketing plans, account sales knowledge/training, product clinics, merchandising, fitting and all operational and financial tasks within the territory. Minimum travel expectations 2-3 weeks in market each month. Develop and facilitate rapport within COBRA PUMA Golf and PUMA to work effectively with Customer Service, Product, Merchandise, Operational and Marketing teams to make sure customer & company needs are being exceeded. Maintain strong relationship with select key accounts and internal departments that support key accounts. Ensure Territory Sales Managers meet the highest level of service and technical expertise each season from sell-in to sell-through. Continuously monitor and report competitors’ activities and performance, along with leading and implementing strategies and tactics for Territory Sales Managers to compete. Attend regional and national sales meetings and trade shows as requested. Exceed financial goals through leading the field team to achieve annual sales and profit objectives for designated region. Organized, bi-weekly calls with your team creating open dialog and streamlining communication. Travel extensively throughout defined region to monitor and manage distribution and execution of Brand Strategy; COBRA PUMA Golf and PUMA product segments; Footwear, Apparel and Accessories. Manage, train and provide strategic direction to Territory Sales Managers in regional markets, developing selling and organizational skills to lead to improved territory performance. Present new product line at customer accounts, as well as regional Sales Meetings. Prepare, in cooperation with Product Management and Inventory Control, seasonal product forecasts. Manage appropriate marketing investments and in-store presence with designated sales team. Develop, build and grow relationships with all key stakeholders within designated Key Accounts. Deliver all required reports, weekly sell-thru analysis, Weekly/Monthly/Quarterly analysis of sales versus forecasts on time. Manage account budgets and provide monthly spend updates. Work hand-in-hand with sales & marketing organizations to develop plans that are reflective of COBRA PUMA GOLF core brand attributes, and that drive traffic and consumer demand to Key Accounts with the objective to convert to sales. Provide the highest level of service and technical expertise each season from sell-in to sell-through. Develop growth targets and achieve sales goals by quarter and by category as defined by Director of US Golf Sales.
Requirements
- BA or equivalent. Masters a plus.
- Financial savvy along with strong analytical ability and an overall business orientation.
- 8-10+ years experience in US golf club and apparel sales within defined territory, along with strong technical skills in hard goods and soft goods.
- Ability to travel extensively through regional market, 40-50% travel.
- Extensive COBRA PUMA Golf knowledge as well as sports apparel experience are necessary to be successful in this role.
- Supervisory experience is required along with proven leadership, communication, follow through, presentation and time management skills.
- Must be able to convincingly monitor, produce, and present metrics, reports, and product information applying high proficiency in PowerPoint and Excel, to customers as well as COBRA PUMA Golf sales management, while meeting business deadlines and fulfilling supervisory responsibility.
Responsibilities
- Lead and develop a team of Territory Sales Managers in the East region toward company financial goals
- Manage all phases of the regional business including financial management
- Professional product presentations
- Territory Sales Managers responsibilities
- Development of initial orders and stock levels
- Seasonal marketing plans
- Account sales knowledge/training
- Product clinics
- Merchandising, fitting and all operational and financial tasks within the territory
- Develop and facilitate rapport within COBRA PUMA Golf and PUMA
- Maintain strong relationship with select key accounts and internal departments that support key accounts
- Ensure Territory Sales Managers meet the highest level of service and technical expertise each season from sell-in to sell-through
- Continuously monitor and report competitors’ activities and performance
- Lead and implement strategies and tactics for Territory Sales Managers to compete
- Attend regional and national sales meetings and trade shows as requested
- Exceed financial goals through leading the field team to achieve annual sales and profit objectives for designated region
- Organized, bi-weekly calls with your team creating open dialog and streamlining communication
- Travel extensively throughout defined region to monitor and manage distribution and execution of Brand Strategy
- Manage, train and provide strategic direction to Territory Sales Managers in regional markets
- Present new product line at customer accounts, as well as regional Sales Meetings
- Prepare, in cooperation with Product Management and Inventory Control, seasonal product forecasts
- Manage appropriate marketing investments and in-store presence with designated sales team
- Develop, build and grow relationships with all key stakeholders within designated Key Accounts
- Deliver all required reports, weekly sell-thru analysis, Weekly/Monthly/Quarterly analysis of sales versus forecasts on time
- Manage account budgets and provide monthly spend updates
- Work hand-in-hand with sales & marketing organizations to develop plans that are reflective of COBRA PUMA GOLF core brand attributes
- Develop growth targets and achieve sales goals by quarter and by category as defined by Director of US Golf Sales
Benefits
- Bonus
- Benefits (Benefit Summary Corporate)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
