Regional Sales Executive, Dealer Website SaaS (North America)
About The Position
TracTru is a SaaS company that leases high-performance websites to equipment dealers across North America. We power eCommerce-ready, mobile-first dealer sites that integrate inventory, merchandising, and analytics—so dealers sell more iron with less friction. Our platform serves 500+ dealers today and scales without heavy IT lifts. You will own new logo acquisition and pipeline growth for TracTru’s website subscription business. Your mandate is straightforward: find, qualify, and win equipment dealers who need a faster, cleaner path to digital sales. You will open doors, run crisp discovery, quantify value, build the business case, close, and then partner with Support to launch accounts efficiently. This role emphasizes proactive prospecting, structured discovery, and clean handoffs into the account team for ongoing growth and retention.
Requirements
- 3–7 years in B2B SaaS new business sales or high-velocity solution sales with measurable quota attainment.
- You currently work or have worked previously in the relationship business of equipment dealers and/or OEMs.
- Proven outbound prospecting skill set and comfort selling to owners, GMs, sales managers, and marketing leads at dealer organizations.
- Working knowledge of web platforms, eCommerce, AEO/SEO, and how these impact dealers.
- Process discipline: discovery frameworks, multithreading, next-step control, and crisp written communication.
Nice To Haves
- Background in agriculture, construction, or powersports dealer ecosystems (OEMs, distributors, DMS/IMS, inventory feeds).
- Experience selling subscription + implementation packages and coordinating cross-functional solutions.
Responsibilities
- Prospect daily via targeted outbound (calls, email, LinkedIn, industry lists), events, and partner referrals to build a quality top-of-funnel.
- Qualify rigorously (fit, urgency, success criteria, budget, stakeholders) and run business-value discovery tailored to dealer pain points (inventory visibility, mobile conversion, merchandising, SEO, and eCom enablement).
- Pitch the platform with clarity—position TracTru’s website leasing model, integrations, analytics, and go-live timeline; handle objections with data and simple demos.
- Orchestrate the sale: set discovery and solution reviews, coordinate technical scoping, propose pricing and terms, negotiate to close, and manage smooth handoffs to onboarding.
- Forecast accurately and maintain clean CRM hygiene (activities, stages, next steps, probabilities, dates).
- Collaborate on sales assets (decks, one-pagers, ROI models and Partnerships) and represent TracTru at key industry events and associations.
- Meet or exceed weekly outreach, monthly qualified opportunities, and quarterly bookings targets.
Benefits
- Health, dental, vision, 401(k), and company benefits are offered through our family of companies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
