REGIONAL SALES DIRECTOR (TEXAS/CENTRAL)

Happy Dad

6d•$150,000 - $180,000•Remote

About The Position

The Regional Sales Director will own sales performance and distribution growth across an assigned region. This role is responsible for developing and executing regional sales strategies, managing distributor and retail chain relationships, and driving key account authorizations and in store execution. You will partner closely with Strategy, Sales, and Marketing teams to track performance, optimize product placement, and support continued growth of Happy Dad Hard Seltzer and Tea.

Requirements

10+ years of sales experience in the alcohol beverage industry, with at least 3–5 years in a leadership role
Strong knowledge of the three-tier distribution system
Proven track record of driving revenue growth and managing distributor performance
Experience across multiple channels (on-premise, off-premise, chain, independent)
Excellent leadership, communication, and negotiation skills
Strong analytical and forecasting capabilities
Ability to travel extensively within the assigned region
Strategic thinker with strong execution capabilities
Hands-on leadership style with the ability to motivate and develop teams
Results-driven and data-focused decision maker
Strong relationship-builder with distributors and key accounts
Passion for the alcohol beverage industry and brand building

Responsibilities

Develop and execute regional sales strategies to achieve volume, revenue, and distribution goals
Lead, coach, and develop Area Managers, Territory Managers and sales representatives within the territory
Manage distributor relationships, including planning, performance reviews, forecasting, and execution of sales initiatives
Drive execution of national and regional promotions, pricing programs, and brand initiatives
Identify new market opportunities, key accounts, and channel growth strategies (on-premise, off-premise, chains, independents)
Analyze sales data, depletion trends, and market conditions to adjust strategy and improve performance
Collaborate cross-functionally with Marketing, Trade Marketing, Finance, and Operations teams
Oversee regional budgets, forecasting, and expense management
Ensure compliance with alcohol beverage laws, company policies, and ethical standards
Represent the company at industry events, distributor meetings, and key customer presentations