Regional Sales Director
About The Position
Benjamin Franklin Plumbing is seeking a high-impact, results-driven Regional Sales Director to lead, coach, and elevate our Plumbing Advisors across Florida and Birmingham, Alabama. This role is responsible for accelerating top-line revenue growth, increasing close rates and average ticket, and driving significant expansion in water treatment sales performance across all assigned markets. This is a hands-on, field-based leadership position requiring regular branch visits, ride-alongs, and in-home coaching. This is not a remote role. The ideal candidate brings strong plumbing and water treatment sales expertise, along with a proven track record of developing high-performing residential in-home sales teams through structured coaching, accountability, and data-driven performance management.
Requirements
- Minimum 5 years of experience leading residential in-home sales teams
- Strong background in plumbing sales
- Direct experience selling and coaching water treatment solutions (required)
- Proven ability to improve close rates and average ticket through field coaching
- Experience conducting ride-alongs and structured sales development
- Willingness to travel extensively across multiple states
- Strong leadership, communication, and coaching skills
- Data-driven mindset with a field-oriented approach
Responsibilities
- Drive measurable revenue growth across assigned markets
- Increase close rates and average ticket performance
- Improve financing utilization and membership sales performance
- Reinforce consistent execution of the Company Sales System
- Strengthen needs-based selling and value-driven proposal presentation
- Align regional sales execution with brand standards and expectations
- Serve as the regional subject matter expert for residential water treatment solutions
- Coach Advisors on water testing, product positioning, and objection handling
- Increase sales of filtration systems, softeners, and system upgrades
- Identify market opportunities based on regional water conditions
- Partner with vendors to strengthen product education and promotional initiatives
- Conduct consistent ride-alongs and in-home coaching sessions
- Provide structured, actionable post-call feedback
- Develop performance improvement plans when needed
- Replicate best practices from top-performing Advisors
- Reduce performance variability across branches
- Build a culture of accountability and professional growth
- Monitor and improve key sales metrics, including: Close Rate (Generated & Marketed Leads) Average Sale Ticket Water Treatment Sales Financing Utilization Membership Sales & Renewals
- Conduct weekly performance reviews with Advisors and Branch Leaders
- Partner closely with Branch Managers and Regional Leadership
- Address underperformance proactively and constructively
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Paid Time Off & Paid Holidays
- Company Vehicle or Travel Reimbursement (as applicable)
- Ongoing leadership development opportunities
- Established national brand with strong operational support
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
