Regional Sales Director-West Florida

Brunswick Corp. • Pompano Beach, FL

40d

About The Position

We are seeking a full-time Regional Sales Director to cover and grow an existing West Coast Florida Territory. Our ideal candidates will currently live within the territory, preferably in the vicinity of the territory parameters and near a major airport. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

• Education: Bachelor's degree in Business, Marketing, Sales, or related field
• Experience: Minimum of 5-7 years of progressive sales management experience, preferably in marine, manufacturing, or consumer products industries.
• Leadership Skills: Proven ability to lead, coach, and develop sales teams to achieve sales and profit goals.
• Strategic Planning: Experience in developing and implementing regional and national sales strategies and quotas.
• Market Analysis: Strong analytical skills for interpreting market trends, forecasting, and identifying growth opportunities.
• Financial Acumen: Ability to manage pricing strategies, margins, and profitability targets
• Account Management: Experience managing dealer or distributor networks, including performance reviews and territory planning.
• Customer Relationship Management: Skilled in maintaining and expanding relationships with key customers and partners.
• Communication Skills: Excellent written, verbal, and presentation skills for internal and external communication.
• Problem Solving: Capable of handling complex customer issues and exceptions with minimal supervision.
• Collaboration: Demonstrated ability to work cross-functionally with marketing, credit, customer service, and operations teams.
• Industry Knowledge: Familiarity with marine industry trends, products, and trade shows preferred.
• Technical Proficiency: Proficient in CRM systems and Microsoft Office Suite (Excel, PowerPoint, Word).
• Travel: Willingness to travel regularly for customer visits, dealer meetings, and industry events (up to 50%).
• Professional Development: Commitment to continuous learning through workshops, conferences, and networking within professional associations

Nice To Haves

• Industry Knowledge: Familiarity with marine industry trends, products, and trade shows preferred.

Responsibilities

• Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Implements sales programs by developing field sales action plans and implementation.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Completes sales operational requirements by scheduling and assigning employees; following up on work results.
• Maintains sales staff by recruiting, selecting, orienting, and training employees.
• Maintains sales staff job results by counseling employees; planning, monitoring, and appraising job results.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Serving as business representative at major industry events, conferences, trade shows.
• Foreseeing and avoiding stagnation in the marketplace and maximizing company profit.
• Contributes to team effort by accomplishing related results as needed on a national basis in support of VP of National Sales
• Maintain up to date information on assigned dealer accounts.
• Execute strategic initiatives to manage Marine business for designated territories.
• Support dealer retail and distributor sales activity to achieve maximum sales and market share in assigned territory.
• Monitor and learn market area information and communicate information to Sr. Management. Identify non-performing accounts based on market area plan. Coordinate upgrade and/or terminations. Up-sell and cross-sell, suggesting product substitutes where applicable.
• Execute sales and marketing programs and services.
• Handle customer complaints and exceptions requests with minimal senior management intervention. Maintain internal supportive working relationship with credit, customer service representatives, sales coordinators, sales directors and marketing manager.
• Travel for sales calls to territory customers and attendance at regional boat shows as deemed appropriate by Manager.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Transportation Equipment Manufacturing
• Number of Employees: 5,001-10,000 employees