Regional Sales Director - NICU (East)

GeneDx•Gaithersburg, MD

5d•$185,000 - $215,000•Remote

About The Position

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com . Region: Eastern US Summary GeneDx is seeking a high-performing, strategically minded Regional Sales Director (RSD) to lead a team focused on expanding access to GeneDx’s advanced genetic testing solutions within the Neonatal Intensive Care Unit (NICU) and hospital-based settings. This leader will play a pivotal role in driving adoption of exome and genome sequencing for critically ill newborns, ensuring clinicians have timely access to actionable genetic insights. As an RSD, you will guide your regional team to achieve sales targets, foster strong relationships with neonatologists and hospital stakeholders, and partner closely with the Vice President, NICU to execute strategies that support GeneDx’s mission of improving outcomes for the most vulnerable patients.

Requirements

Bachelor’s degree in business, life sciences, or a related field required.
7 + years of experience in sales and leadership roles within diagnostics, genomics, or NICU.
Deep understanding of complex sales cycles, contracting, and reimbursement in the hospital space.
Demonstrated ability to build and lead high-performing field teams.
Excellent communication, coaching, and presentation skills.
Proficiency in Microsoft Office and CRM systems.
Willingness to travel 40–60%, including nights or weekends for key meetings and conferences.

Nice To Haves

Proven success selling into NICU environments strongly preferred.

Responsibilities

Drive Regional Growth: Develop and execute strategic regional business plans that meet or exceed sales goals and align with GeneDx’s broader commercial objectives in the NICU segment.
Team Leadership & Development: Recruit, train, and coach a high-performing team of Strategic Account Directors who specialize in hospital-based and NICU accounts. Foster a culture of accountability, collaboration, and excellence.
Field Engagement & Coaching: Maintain a strong presence in the field by partnering with RAEs during customer visits, providing in-the-moment coaching, and ensuring alignment with sales strategies and customer needs. Collaborate with regional health system directors to coordinate and optimize pull through efforts.
Market & Customer Expertise: Build deep understanding of NICU workflows, hospital decision-making, and payer dynamics to position GeneDx as the trusted partner in rapid diagnostic solutions.
Performance Management: E stablish clear goals, review team performance regularly, and provide ongoing feedback to ensure continuous improvement and results.
Cross-Functional Collaboration: Work closely with internal partners—including Marketing, Market Access, Medical Affairs, and Product—to support hospital partnerships, clinical education, and contracting efforts.
Operational Oversight: Monitor regional performance metrics and resource utilization. Manage budget responsibly and ensure efficient allocation of investments that drive growth.
Cultural Leadership: Model GeneDx’s cultural principles—embrace change, communicate openly, act with integrity, be bold, and drive forward with purpose.