Regional Sales Director, Americas - Parfum & Beauty

Hermès•Miami, FL

6d•$153,651 - $177,288•Onsite

About The Position

Reporting to the General Manager/Managing Director, the Regional Sales Director plays a pivotal role in driving both top-line growth and bottom-line profitability. This position is responsible for inspiring and motivating the sales team to achieve ambitious targets while fostering a high-performance culture that delivers an exceptional in-store experience across the region. The Regional Sales Director will maximize profitability by implementing and supporting strategic brand initiatives, ensuring alignment with regional and global objectives. A key part of the role involves developing and executing tailored commercial strategies for both local markets and Travel Retail (TR), with a focus on long-term growth and continuous improvement of current commercial conditions. In collaboration with the team, the Regional Sales Director will identify and activate key growth drivers, setting clear standards and objectives for all retail doors while optimizing operations to ensure efficiency and excellence. You will be accountable for securing the best possible brand positioning and maximizing ROI across the entire distribution network. This includes cultivating strong, trust-based relationships with all accounts in both TR and local markets throughout the US and LATAM. Cross-functional collaboration is essential. You will work closely with teams in Miami, Paris, and New York to ensure alignment and leverage synergies across departments. This position is based onsite in our Coral Gables, FL office.

Requirements

Minimum of 10 years of progressive experience same or in a comparable leadership role within the luxury beauty industry
Proven leadership experience in local markets and/or Travel Retail, ideally in a sales management or similar strategic role.
Demonstrated ability to thrive in confidential, high-stakes environments while fostering strong team relationships.
Strong business acumen with a solid analytical mindset and a deep understanding of sales dynamics.
Expert in P&L management with a passion for data analysis and performance tracking.
Comfortable multitasking and managing diverse responsibilities simultaneously.
A collaborative team player who can work independently and travel as needed.
Skilled negotiator with a diplomatic approach to internal and external stakeholder management.
Agile and solution-oriented, with the ability to adapt strategies based on evolving business needs.
Excellent interpersonal and communication skills, with a curious and resourceful mindset.
Familiar with performance evaluation metrics and principles.
Enthusiastic about contributing to a small, fast-paced, and growing team.
Highly organized with a proactive attitude and strong command of MS Office, especially Excel.
Willingness to travel 30%–50% of the time.
Fluent in English and Spanish

Nice To Haves

proficiency in French is a plus.

Responsibilities

Conduct a comprehensive analysis of the current client portfolio, store distribution, Beauty Advisor deployment, client margin structures, and product assortments. Provide strategic recommendations to optimize performance and lay the foundation for sustainable, long-term brand growth.
Lead a full audit of the current business landscape to identify key areas for improvement, uncover growth opportunities, and define actionable strategies to elevate brand presence and commercial success.
Formalize and implement a regional growth strategy by key distribution channels and markets, aligned with long-term brand objectives.
Introduce a category management approach grounded in strong commercial acumen to drive performance and relevance.
Negotiate improved commercial terms and margin structures where necessary to enhance profitability.
Define and implement a structured sell-in and sell-out target framework per key retailer and distributor, while inspiring the team to exceed expectations.
Conduct regular audits of distribution strategy, including door productivity analysis and competitive benchmarking, to optimize market presence.
Recommend and implement enhanced commercial and demand planning methodologies to improve forecasting accuracy.
Oversee monthly forecasting and operational business reviews, incorporating commercial insights and team input.
Lead quarterly business reviews with key accounts and markets, including the US, Mexico, Brazil, Argentina, Avolta and DFS.
Deliver monthly market trend analyses for key markets and translate insights into actionable business recommendations.
Define and monitor pricing strategies per market, ensuring consistent and competitive price positioning.
Collaborate with distributors and the e-commerce manager to strengthen online sales performance and define a robust digital strategy.
Demonstrate a deep understanding of store operations and success standards, ensuring operational excellence across all doors.
Conduct regular and impactful store visits, focusing on both internal and external customer experiences, while observing and coaching on selling behaviors.
Build and maintain strong, respectful relationships with clients, buyers, and the Beauty Advisor community.
Ensure full compliance with company policies, operational guidelines, and brand standards across all markets and channels.
Cultivate a team-oriented environment that promotes cross-functional collaboration across departments and markets.
Lead with honesty, humility, and integrity, consistently embodying Hermès’ core values.
Develop and execute a robust talent strategy, including proactive recruitment, succession planning, and mentorship to nurture internal talent.
Set clear performance expectations and provide ongoing coaching and feedback to Store Managers through regular store visits, performance evaluations, and one-on-one touchpoints.
Effectively balance competing priorities, focusing on what drives the greatest impact.
Inspire trust and respect through active listening and empathetic leadership.
Demonstrate agility in navigating uncertainty and leading through change.
Take full accountability for delivering results and driving team performance.
Supervise the P&L performance per key account, and collaborate with the Finance Department to develop a clear P&L vision by channel.
Work in close partnership with the General Manager, Finance, and Operations teams to ensure effective P&L management and continuous optimization.
Define and contribute to the budget strategy and presentations during key budget cycles, aligning with leadership and cross-functional teams.
Ensure sound financial oversight of store operations, maintaining profitability and adherence to budgetary constraints.
Address operational and financial challenges by delivering creative, pragmatic solutions that support business continuity and growth.
Manage the Sales team’s T&E (Travel & Entertainment) budget, ensuring responsible and strategic allocation of resources.
Support your team in negotiating optimal Trade and E-commerce visibility during Key Commercial Periods (KCP), ensuring alignment with both regional and global brand priorities.
Ensure the timely and high-quality execution of brand animations and activations, working in close collaboration with the Marketing team to deliver impactful in-store and online experiences.
Define and manage the CAPEX budget approach, ensuring structured follow-up with key departments (finance / marketing / training) and successful implementation across the region.
Establish and apply a Return on Investment (ROI) framework to evaluate and prioritize initiatives, ensuring strategic allocation of resources and measurable business impact.
Collaborate closely with the Regional Training team to define and implement impactful training sessions for Sales Delegates and the Beauty Advisor (BA) community, while carefully managing associated budget implications.
Recommend and implement innovative, out-of-the-box sales incentive programs to drive motivation, engagement, and performance across the sales force.