Regional Organic Content Specialist

Lennar Corp., • Plymouth, MN

63d • $49,000 - $61,300

About The Position

The Regional Organic Content Specialist is a strategic driver of the brand's organic digital presence within their 3-4 assigned homebuilding divisions; managing non-paid content across platforms like Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. This role ensures timely, relevant, and locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences. By analyzing performance metrics and adapting content strategies, the Sr specialist optimizes visibility, supports community engagement, and enhances regional brand equity. Partnering with both local and national teams, this role ensures organic content efforts contribute meaningfully to broader business objectives.

Requirements

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2-4 years of experience is required.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Canva is required.

Nice To Haves

• Knowledge of Meta and social sites is a plus.
• Knowledge of Sprinkler is a plus.

Responsibilities

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
• Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
• Ensure brand consistency by acting as a subject matter expert on Lennar's visual and messaging standards, applying updates and educating partners as needed.
• Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
• Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
• Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Benefits

• robust health insurance plans, including Medical, Dental, and Vision coverage
• 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
• Paid Parental Leave
• Associate Assistance Plan
• Education Assistance Program
• up to $30,000 in Adoption Assistance
• up to three weeks of vacation annually
• generous Holiday, Sick Leave, and Personal Day policies
• New Hire Referral Bonus Program
• significant Home Purchase Discounts
• Everyone's Included Day

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Construction of Buildings
• Number of Employees: 5,001-10,000 employees