Content Specialist

Kalepa • Fullerton, CA

5h • $70,000 - $90,000

About The Position

We’re looking for a Content Specialist to own and execute Kalepa’s content engine - primarily blog strategy and long-form content, plus LinkedIn thought leadership across key leaders and subject-matter experts (SMEs). This person will take complex AI and commercial insurance concepts and turn them into clear, compelling narratives that educate the market, build trust, and strengthen Kalepa’s credibility as a category leader. This role will report to and work closely with the Marketing Director. Together, you’ll help grow the marketing function and drive meaningful commercial impact by building a content engine that supports pipeline, strengthens positioning, and enables sales. You’ll collaborate closely with SMEs and leaders to ghostwrite in their voice, maintaining consistency and high editorial standards across multiple contributors. You should be comfortable using AI as a workflow accelerator for outlining, ideation, research synthesis, editing, and versioning - while applying strong editorial judgment and holding a high bar for quality and accuracy. In this role, you’ll create and optimize content that builds category authority and drives demand, from blog posts and ebooks to LinkedIn copy and web messaging. You’ll also own how our content performs across both traditional search engines and AI-powered answer engines - ensuring it’s discoverable, trusted, and accurately represented wherever people search and learn.

Requirements

• Have 4-5 years of professional content experience (B2B preferred; SaaS, fintech, insurance, or technical content strongly preferred)
• Have exceptional writing and editing skills, with a proven ability to simplify complex technical and domain-heavy topics
• Have demonstrated experience writing content that supports SEO outcomes
• Have strong ghostwriting capability and can match tone/voice across different stakeholders
• Have strong editorial instincts: structure, flow, clarity, accuracy, and quality control
• Excellent project management: deadlines, approvals, coordination, content pipeline

Nice To Haves

• Experience writing data led stories is highly desirable

Responsibilities

• Own Kalepa’s blog strategy and editorial calendar, aligned to brand, product, and GTM priorities
• Write, edit, and publish high-quality long-form content including educational posts, industry POV pieces, deep dives, and playbooks
• Write and edit content across formats as needed: landing pages, case studies, one-pagers, newsletters, webinars, product explainers, and sales enablement content
• Own SEO execution and content structure to drive organic growth and improve performance across search engines and AI answer engines (LLM visibility)
• Build and run a LinkedIn thought leadership program, ghostwriting for leaders and SMEs while matching their voice and point of view
• Use AI tools responsibly to accelerate production (ideation, outlining, summaries, editing, versioning), while owning end-to-end quality control
• Track and report on performance (engagement, traffic, rankings, conversion signals, and sales usage) and continuously refine topics, formats, and distribution strategy

Benefits

• Competitive salary (based on experience level).
• Significant equity options package.
• 401(k) plan with employer match (regardless of employee contribution)
• Excellent benefits: 100% covered medical, 100% covered vision and dental for individuals and families, and others
• Work with an ambitious, smart, global, and fun team to transform a $1T global industry.
• 20 days of PTO a year
• Global team offsites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon, 2025 - Cartagena)
• Healthy living/gym stipend. Mobile phone bill stipend.
• Continuing education credits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees