Regional On Premise Manager

Red Bull•Portland, OR

3d•$100,000 - $150,000

About The Position

Drive sales and marketing of Red Bull in on-premise accounts within the assigned region, working together with a team of Musketeers. The ROPM will train, coach, develop, and evaluate the Musketeers to ensure a high-performing team. The ROPM will build the brand image in the on-premise channel, ensure excellent and efficient area coverage by the Musketeers, and continuously improve return on investment for Red Bull. “LIVING” THE RED BULL ON PREMISE CULTURE The work lifestyle aligns with Red Bull’s culture and Musketeer profiles. Interactions with customers and consumers motivate individuals to want to be associated with the Red Bull brand. The brand’s image is strengthened through customer interaction and personal style. AREA MANAGEMENT Ensures excellent, intelligent, and efficient coverage of the area by Musketeers. Builds and maintains relationships with key on-premise partners. Spends at least four days per week in the field with Musketeers. Properly manages partnership agreement payments and budgets. Maintains professional and appropriate conduct during both daytime and nighttime visits. Analyzes regional and account-specific data to understand key business drivers. Manages the team to ensure on-premise account staff understand the brand and Red Bull execution standards. Ensures accounts are properly serviced by Musketeers to drive increased sales. Ensures premium on-premise activation and High 5 execution at third-party events held in on-premise venues. Leverages global and national activities and events in the most suitable venues. Allocates resources to achieve the highest return on investment and continuously improves spending per case. Monitors market trends and maintains up-to-date data on competitors. STRATEGIC BUSINESS PLANNING & EXECUTION Implements national and regional business plans. Ensures that short- and long-term strategies and activities are consistent with RBNA guidelines. Allocates resources to achieve the highest return on investment and continuously improves spending per case. Assists in developing the business plan and budget for the business unit. Monitors market trends and maintains up-to-date data on competitors. Communicates effectively with RBNA, customers, and distributors. MANAGING & COACHING Guides, trains, and leads Musketeers toward the desired outcomes Effectively coaches Musketeers based on their observed strengths and areas for improvement Inspires and encourages the team’s success through a variety of actions Continuously seeks out and engages potential qualified candidates for the team EXECUTION STANDARDS Visibility – The ROPM works with the OPM to ensure that product visibility is executed correctly in order to optimize sales. Menu listings and cooler facings – The ROPM ensures that Red Bull products are listed on menus and displayed in coolers in accordance with RBNA guidelines and established planograms. Perfect Serve – The ROPM works with the OPM to ensure that a cold can of Red Bull is served to the consumer whenever it is ordered, either as part of a cocktail or as a stand-alone beverage. Pricing – The ROPM works with the OPM to encourage optimal pricing for Red Bull and Red Bull cocktails in all managed accounts, in line with RBNA guidelines. Consumption activation – The ROPM works with the OPM to introduce and sell appropriate consumption activation tools and communication materials.

Requirements

Extensive on-premise industry knowledge, contacts, and experience within the scene
4+ years of sales experience with a strong record of success
2+ years of management experience (experience in the on-premise beverage industry is an advantage)
Strong analytical and negotiation skills
Excellent communication and active listening skills
Creative and solution-oriented mindset
Self-motivated and able to work independently
Fully understands and embodies the Musketeer profile
Proficient in Microsoft Excel and PowerPoint
Bachelor’s degree preferred
Fluent in English; additional language skills are an advantage

Responsibilities

Ensures excellent, intelligent, and efficient coverage of the area by Musketeers.
Builds and maintains relationships with key on-premise partners.
Spends at least four days per week in the field with Musketeers.
Properly manages partnership agreement payments and budgets.
Maintains professional and appropriate conduct during both daytime and nighttime visits.
Analyzes regional and account-specific data to understand key business drivers.
Manages the team to ensure on-premise account staff understand the brand and Red Bull execution standards.
Ensures accounts are properly serviced by Musketeers to drive increased sales.
Ensures premium on-premise activation and High 5 execution at third-party events held in on-premise venues.
Leverages global and national activities and events in the most suitable venues.
Allocates resources to achieve the highest return on investment and continuously improves spending per case.
Monitors market trends and maintains up-to-date data on competitors.
Implements national and regional business plans.
Ensures that short- and long-term strategies and activities are consistent with RBNA guidelines.
Assists in developing the business plan and budget for the business unit.
Communicates effectively with RBNA, customers, and distributors.
Guides, trains, and leads Musketeers toward the desired outcomes
Effectively coaches Musketeers based on their observed strengths and areas for improvement
Inspires and encourages the team’s success through a variety of actions
Continuously seeks out and engages potential qualified candidates for the team
The ROPM works with the OPM to ensure that product visibility is executed correctly in order to optimize sales.
The ROPM ensures that Red Bull products are listed on menus and displayed in coolers in accordance with RBNA guidelines and established planograms.
The ROPM works with the OPM to ensure that a cold can of Red Bull is served to the consumer whenever it is ordered, either as part of a cocktail or as a stand-alone beverage.
The ROPM works with the OPM to encourage optimal pricing for Red Bull and Red Bull cocktails in all managed accounts, in line with RBNA guidelines.
The ROPM works with the OPM to introduce and sell appropriate consumption activation tools and communication materials.