Regional Marketing Manager

BANK OF MARIN•Rancho Cordova, CA

5d•$104,563 - $154,088

About The Position

The Regional Marketing Manager is responsible for developing and executing localized marketing strategies that advance Bank of Marin’s growth objectives within the Sacramento region. This role partners with the Commercial Banking division to support growth initiatives, with a concentrated focus on the Sacramento market and an emphasis on expanding the Bank’s footprint in the region. In addition, the role will collaborate with the broader Marketing Team, as well as other internal partners, to support company-wide campaigns, events, sponsorships, and strategic projects. This individual should demonstrate a high level of strategic thinking and have the ability to develop, implement, and execute key initiatives. Strong marketing program development, copywriting, communication, analytical, and relationship building skills are required.

Requirements

Strong negotiation skills, ability to find the win-win solution for everyone involved and graciously negotiate a positive outcome while having to decline a request.
Strategic Thinking: ability to align marketing initiatives with business objectives and regional growth goals.
Relationship Building: skilled at collaborating with internal teams, external partners, and community organizations.
Project Management: effective organizational skills to manage multiple projects and initiatives simultaneously.
Highly detail‑oriented: focused on accuracy, consistency, and quality in all deliverables.
Creativity & Innovation: ability to develop fresh ideas for localized marketing and engagement.
Communication: clear, persuasive written and verbal communication skills.
Advanced professional image, and able to represent Bank of Marin in a positive way.
Has a basic knowledge of all our personal and business products and services, and current knowledge of our competitive advantage in the banking environment as well as changes in the business environment.
Ability to regularly work flexible hours is a requirement (early mornings, late evenings, and weekends)
5 – 7 years related experience and/or training.
Bachelor’s degree (B.A.) from four-year college or university; or equivalent combination of experience and/or training.

Responsibilities

Develop and implement localized and targeted marketing strategies, presentations and campaigns to increase visibility and engagement within the Sacramento region.
Research and recommend publications and advertising channels that elevate our brand presence in Sacramento.
Act as a community connector, facilitating the introduction and enhancing relationships with key organizations and Bank of Marin.
Assist with prospecting efforts through tailored outreach strategies and collateral.
Provide marketing insights and tools that help bankers strengthen client relationships.
Monitor market trends and competitor activity to inform strategic decisions.
Collaborate with the Marketing Team to develop localized content for newsletters, social media, and sponsored advertising.
Ensure consistent brand messaging across all regional marketing activities.
Contribute to internal communications that highlight Sacramento market successes and initiatives.
In conjunction with the Community Engagement Manager, identify opportunities for community sponsorships, partnerships, and community involvement that align with our brand and business objectives.
Identify and recommend regional and industry marketing sponsorship opportunities that enhance brand visibility and strengthen relationships.
Partner with the Marketing and Events Manager to plan and coordinate client‑facing events in Sacramento, ensuring alignment with broader business priorities.
Assist with prospecting efforts through tailored outreach strategies and collateral.
Support company-wide events and initiatives, providing project management, logistical and creative input as needed.
Manage event budgets, vendor relationships, and post-event reporting.
Track performance of regional marketing efforts, including event ROI, campaign engagement, and lead generation.
Prepare regular reports and recommendations for leadership on marketing impact in the Sacramento market.