Regional Marketing Manager | EST | Remote

Grafana Labs

17h•Remote

About The Position

Grafana Labs is a remote-first, open-source powerhouse with over 20M users of Grafana, the open source visualization tool. They help more than 3,000 companies manage their observability strategies with the Grafana LGTM Stack, offering scalable metrics, logs, and traces. The company is scaling fast, maintaining an open-source legacy, a global collaborative culture, and a passion for meaningful work, thriving in an innovation-driven environment fueled by transparency, autonomy, and trust. As part of the Regional Marketing team, this role drives the strategy and execution of integrated marketing programs across the Americas East and Canada regions. It contributes to pipeline generation, acceleration, and customer expansion through field marketing, account-based marketing (ABM), and regional campaigns. The Regional Marketing Manager will partner with the go-to-market organization, developing a deep understanding of the region to design and execute high-impact marketing programs aligned to business priorities. This is a highly cross-functional and data-driven role requiring strong ownership, strategic thinking, and hands-on execution.

Requirements

Located in the Eastern time zone
5+ years in field/regional marketing, demand generation, or related role
Demonstrated ability to leverage AI tools to improve targeting, personalization, campaign execution, and performance analysis
Proven experience driving pipeline through integrated marketing programs
Strong collaboration with Sales teams and understanding of pipeline mechanics
Experience with both hosted and third-party events
Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)
Ability to manage multiple priorities in a fast-paced environment
Willingness to travel (~40%)

Nice To Haves

An ownership mindset with accountability for regional outcomes and pipeline impact
Strategic thinking paired with strong execution skills
A data-driven approach to measuring success and optimizing performance
Proven ability to leverage AI tools to enhance targeting, personalization, campaign execution, and performance analysis
Experience using AI to improve operational efficiency, scale programs, and drive smarter decision-making
High attention to detail and commitment to delivering quality experiences
Ability to build strong relationships with Sales and cross-functional partners
Flexibility and resilience in a dynamic, evolving environment
A proactive, solutions-oriented attitude with a focus on continuous improvement

Responsibilities

Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.
Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.
Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
Build and execute ABM strategies targeting key accounts, aligned with global campaigns, and tailored to regional needs.
Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis
Partner cross-functionally with all marketing teams, GTM functions, and key stakeholders, including Finance.
Manage budgets, timelines, and vendors, and proactively identify risks and resolve issues.