Regional Marketing Associate | CST or EST | Remote

Grafana Labs

19h•Remote

About The Position

Grafana Labs is a remote-first, open-source powerhouse with over 20 million users of its open-source visualization tool, Grafana. The company helps more than 3,000 companies manage their observability strategies with the Grafana LGTM Stack, offering scalable metrics, logs, and traces through Grafana Cloud or Grafana Enterprise Stack. Grafana Labs is rapidly scaling, maintaining an open-source legacy, a global collaborative culture, and a passion for meaningful work, fostering an innovation-driven environment with transparency, autonomy, and trust. As part of the Regional Marketing team, this role supports the strategy and execution of integrated marketing programs for North America Commercial teams. The position contributes to pipeline generation, acceleration, and customer expansion through field marketing, account-based marketing (ABM), and regional campaigns. The associate will partner with the go-to-market organization, developing regional understanding to prescribe high-impact programs aligned with business priorities. This is a highly cross-functional, data-driven role requiring strong ownership, strategic thinking, and hands-on execution.

Requirements

Located in Central or Eastern time zone
3+ years in field/regional marketing, demand generation, or related role
Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)
Proven experience driving pipeline through integrated marketing programs
Strong collaboration with Sales teams and understanding of pipeline mechanics
Experience with both hosted and third-party events
Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)
Ability to manage multiple priorities in a fast-paced environment
Willingness to travel (~40%)

Nice To Haves

An ownership mindset with accountability for regional outcomes and pipeline impact
Strategic thinking paired with strong execution skills
A data-driven approach to measuring success and optimizing performance
Proven ability to leverage AI tools to enhance targeting, personalization, campaign execution, and performance analysis
Experience using AI to improve operational efficiency, scale programs, and drive smarter decision-making
High attention to detail and commitment to delivering quality experiences
Ability to build strong relationships with Sales and cross-functional partners
Flexibility and resilience in a dynamic, evolving environment
A proactive, solutions-oriented attitude with a focus on continuous improvement

Responsibilities

Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.
Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs.
Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.
Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs.
Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI.
Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance.
Manage budgets, timelines, and vendors while proactively identifying risks and solving issues.

Benefits

equity
bonus (if applicable)
100% Remote, Global Culture
Scaling Organization
Transparent Communication
Innovation-Driven
Open Source Roots
Empowered Teams
Career Growth Pathways
Approachable Leadership
Passionate People
In-Person onboarding
global annual leave policy of 30 days per annum
3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect