Regional Marketing Manager

Commusoft•Chicago, IL

6d•$85,000•Hybrid

About The Position

As our Regional Marketing Manager for the USA, your primary mission is to take our established presence in North America and scale it to the next level. We’ve been on the ground in the US for six years—we have the product, the initial footprint, and the strategy. Now, we need the brand awareness and the lead-gen engine to match our growth ambitions. This is a 100% New Business Acquisition role for a dynamic, inventive marketer who thrives in small, lean teams and enjoys being the "face of the brand." Reporting directly to our Head of Marketing, you will be the primary execution lead responsible for turning our global commercial strategy into a high-performing reality for residential and commercial Power Solutions businesses (generator installation and maintenance). This is a "player-coach" role where you will manage a Product Content Marketing Specialist while staying deeply involved in the field to extract the market insights necessary to win.

Requirements

You have proven B2B marketing experience, specifically within a lean, dynamic team where you were responsible for scaling brand awareness into a measurable website-driven pipeline.
You are a natural host and communicator, highly comfortable on camera and capable of conducting professional interviews with field technicians and business owners alike.
You have a track record of generating high-intent leads, specifically through the design and hosting of webinars, virtual events, and brand campaigns that convert prospects into MQLs/SQLs.
You have experience in a "player-coach" capacity, with the ability to manage a direct report’s output while remaining hands-on with execution.
Strong editorial skills, with the ability to craft compelling scripts and provide structural feedback on technical product content and website copy.
You have high project management proficiency, with a demonstrated ability to move multiple assets from "concept" to "published" without losing quality.
You are dynamic, proactive and have a 'self-starter' attitude
You are able to travel 4–6 times per year within the US for client site visits and industry events.

Responsibilities

Regional Brand Authority: Responsible for increasing our US "noise." You’ll find inventive, resourceful ways to build brand authority—from securing guest spots on industry podcasts to leading technical discussions in niche Power Solutions communities.
Webinar Host: While our UK Demand Gen team identifies topics and partners, you own the stage. You will host and lead our US-specific webinars and virtual events, bringing the energy and expertise needed to convert US prospects.
On-Site Storytelling & Review Collection: Travel to US client sites (4–6 times per year). You will interview our clients, collect reviews, and turn their stories into high-impact video testimonials and case studies.
The "Field" Detective (win/loss analysis): Regularly listens to US sales calls in HubSpot. You are responsible for identifying exactly why we win or lose deals, providing the Head of Marketing with the ground-level intelligence needed to pivot our US strategy.
Sales Enablement Production: Ensure the US sales floor has a "War Chest" (pitch decks, battle cards, ROI calculators) that actually works for the generator-industry and addresses specific US objections.
Value-Based Positioning: You don't just promote features; you promote outcomes. You will translate our global product roadmap into "US-First" value propositions that resonate with the operational pains of generator businesses.
People Leadership: Manage and mentor our US-based Product Content Marketing Specialist, overseeing their work on website copy, sales tools, and product brochures.
Market Accountability: You are responsible for the logistics of our US brand awareness campaigns. You coordinate with specialized UK teams (Content, Demand Gen, Design) to ensure all digital "moving parts" are delivered on time and optimized for the US market.
Project Execution: You own the "how." You turn the Head of Marketing's roadmap into structured project plans with clear deliverables, ensuring every US launch and campaign ships on time.