Regional Marketing Manager In-Center U.S.

Fresenius Medical Care • Lawrence, MA

6d • $85,000 - $142,000

About The Position

The primary purpose is to synchronize global strategy with local execution by coordinating strategic marketing projects, identifying market gaps, and ensuring the portfolio remains profitable and competitive. You will act as a key advisor to ensure that product positioning and value-based selling are consistent across both central and local teams. This individual plays a key role in the development and delivery of campaigns and initiatives that align with commercial growth objectives. This role requires a strong understanding of the healthcare market, customer needs, and product positioning. This role collaborates closely with cross-functional teams, including Sales, Clinical Education, and Communications, to ensure cohesive and effective messaging across multiple channels.

Requirements

• 5+ years of marketing experience, preferably in healthcare, medical devices, or chronic care sectors.
• Experience with patient or consumer-focused marketing, including content creation and campaign execution.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively across functions and with external partners.
• Analytical skills to assess campaign results and inform future strategy.
• Creative mindset with attention to detail and understanding of brand standards.
• Comfortable working independently in a fast-paced, mission-driven environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field required.

Nice To Haves

• MBA or Master’s degree in a relevant field preferred but not required.

Responsibilities

• Plans and implements strategic marketing projects, setting joint objectives, KPIs and monitor progress.
• Manages and oversees value-based system selling, ensuring a streamlined process between In-Center marketing & local U.S. Marketing.
• Coordinates the upstream alignment of the portfolio and successfully identifies portfolio gaps and opportunities for alignment with Value Streams.
• Align with all IC value streams to promote a cohesive and unified approach across the market across the IC portfolio.
• Identify commercial growth opportunities together with US Commercial Leadership and contribute to strategic product positioning initiatives.
• Support in the development of local processes and initiatives by analyzing data, eliminating inefficiencies, and driving training sessions to achieve key outcomes.
• Reviews and evaluates current portfolio as well as mid- to long-term project pipeline together with In-Center leadership, value streams with respect to strategic fit, unmet market needs, profitability, growth potential, and risks.
• Participates in the early stages of key strategic IC projects, providing expert advice and approval guidance between local teams and IC value streams and balancing global strategy and local market needs.
• Offers coaching and mentoring at local levels for marketing campaigns, including segmentation and value-based messaging support.
• Support VS Product Marketing with information, guidance and market analysis and trends.
• Collaborates with team members to achieve shared objectives.
• Provide regular updates and progress reports between global & local.
• Offering operational support and troubleshooting.
• Ensure compliance with relevant regulations and standards.
• Support the creation, compilation, and presentation of local budgets.
• Support phase-in/phase-out plans in close collaboration with global value stream counterparts and other functional stakeholders.
• Support with the translation of product requirements for the US markets, ensuring that all requirements are understood within the Fresenius Marketing and Sales organizations, in addition to the external market.
• Support the development and execution of marketing plans that support product adoption across target customer segments. This includes cross-functional collaboration regarding in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, and reimbursement/market access initiatives.

Benefits

• This position offers a comprehensive benefits package including medical, dental, and vision insurance, a 401(k) with company match, paid time off, parental leave and potential for performance-based bonuses depending on company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level