Regional Marketing Director

Specialty1 Partners•Denver, CO

5d•$80,000 - $100,000

About The Position

The Regional Marketing Director is responsible for leading and executing localized marketing strategies that drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. Working closely with operations, practice teams, and the centralized marketing department, this role ensures that marketing initiatives align with business goals, community demographics, and the unique needs of each practice within the region.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred)
5+ years of progressive marketing experience, including 3+ years in a multi-location, healthcare, or DSO environment
Proven experience developing and executing localized marketing strategies
Strong understanding of relationship/referral-based marketing, community engagement, and lead generation best practices
Ability to analyze data, draw insights, and adjust tactics to improve performance
Excellent collaboration and communication skills with cross-functional stakeholders
Experience managing direct reports, vendors, and internal creative resources
Proficiency in marketing platforms (e.g., Google Ads, Meta Business Suite, CRM/EMR systems, analytics tools)
Ability to travel regularly within the assigned region 25%

Responsibilities

Develop and implement region-specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement
Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals
Manage area marketing specialists and practice marketing specialist assigned to practice marketing
Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners
Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region
Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends
Ensure consistency with brand guidelines and messaging across all marketing touchpoints
Monitor competitive activity and local market dynamics to inform tactical adjustments
Support marketing efforts for new practice openings, acquisitions, and rebrands within the region
Train and support field staff on local marketing execution, reputation management, and patient engagement
Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience
Manage practice marketing budgets and provide regular reporting on spend effectiveness
Conduct boots on the ground blitz marketing and training in the field as needed for practices
Drive consistent, measurable growth in new patient acquisition and retention across the region
Manage and support local marketing team members
Align local marketing strategies with broader organizational goals and brand standard
Serve as the strategic marketing partner to regional operations and practice leaders
Adapt to changing market conditions with agility and creativity
Maintain clear reporting and visibility into marketing performance at all levels
Champion innovation, scalability, and efficiency in local market execution