Regional Director of Marketing
About The Position
Regional Director of Marketing We are seeking a dynamic, results-driven Regional Director of Marketing to lead census-building initiatives for two of our premier skilled nursing facilities: Whitney Rehabilitation Care Center and Grandview Healthcare Center. This is a high-impact field role designed for a strategic communicator who excels at relationship management. You will serve as the primary face of our facilities within the local medical community, working directly at area hospitals to convert referrals into admissions. This role requires a blend of clinical bedside assessment skills and high-level marketing strategy to ensure our facilities remain the preferred choice for post-acute care.
Requirements
- Experience: Minimum of 3–5 years of experience in healthcare marketing or admissions, specifically within the Skilled Nursing Facility (SNF) or Long-Term Care (LTC) industry.
- Clinical Knowledge: Strong ability to read and interpret medical records; a clinical background is a plus but not required.
- Communication: Exceptional interpersonal skills with the ability to "sell" our clinical capabilities to hospital partners and families in crisis.
- Technical Skills: Proficiency in CRM software and the Microsoft Office Suite (Excel, Word, PowerPoint).
- Mobility: Must have a valid driver’s license and the ability to travel daily between hospitals and the two facilities.
Responsibilities
- Hospital Liaison & Clinical Assessments: Conduct daily onsite visits to key referral hospitals. Review clinical charts, perform bedside assessments, and determine the appropriateness of referrals for admission to Whitney or Grandview.
- Relationship Management: Build and maintain strong, productive partnerships with Hospital Case Managers, Discharge Planners, Physicians, and Social Workers to ensure a steady stream of high-quality referrals.
- Census Development: Execute strategic marketing plans to meet and exceed monthly admission and occupancy goals for both buildings.
- Admissions Support: Act as the primary backup and strategic partner to the Admissions Director at Grandview Healthcare Center, assisting with the internal admissions process, insurance verification, and family tours as needed.
- Community Outreach: Represent the facilities at community events, networking groups, and professional seminars to increase brand awareness.
- Data Reporting: Track and report on referral trends, conversion rates, and competitor activity to the Regional Operations team.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
