Regional Marketing Business Partner

FERGUSON

1d•Hybrid

About The Position

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in. Position Overview: This role will support Residential Trade and HVAC customer groups. Ferguson is searching for an experienced marketing strategist for each role to support customer marketing and sales enablement programs for a customer group. These positions will be highly cross-functional and work closely with designated regions and leadership across the company to leverage marketing resources to find opportunities for customer and category growth, and develop strategies to help the business succeed. The Regional Marketing Business Partner will lead a wide range of marketing tactics from promotions to event planning to advertising and digital marketing, placing our customers’ needs at the forefront of marketing initiatives. Location: This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy.

Requirements

Bachelor’s degree in marketing or related field; or equivalent channel marketing work experience.
7-10 years’ experience in marketing, ideally in trade industry, or 7-10 years’ industry related experience in HVAC, plumbing or residential building.
Strong oral and written communication skills and the ability to work both independently and within a team.
Highly organized and ability to thrive working in a fast-paced, ever-changing environment.
Ability to manage multiple projects with excellent attention to detail and on-time delivery.
Proficiency in MS Office a must; Outlook, Excel, PowerPoint, SharePoint, Teams, Power BI, etc.

Responsibilities

Lead and implement marketing initiatives for customer group audiences including, but not limited to, content development, social media, print collateral, email marketing, customer events, and other region marketing efforts with the goal of growing business at the region level.
Develop marketing strategies for assigned region through marketing initiatives and activities focused on existing customer growth and new customer acquisition.
Cultivate relationships with region leadership and suppliers to support the business plan and sales growth strategy.
Develop marketing programs and sales promotions to promote customer retention and growth.
Implement product promotions and campaigns including digital and print sales enablement materials, social media, email marketing and digital content.
Work with internal strategists to develop marketing materials and promotions including print/sales collateral, social media, digital signage, web content, email, promotions/merchandise and direct mail for sales associates and customer engagement.
Cultivate customer partnerships through utilization of new technologies, value-added services and digital services with third parties.
Measure, review and report outcomes of promotional activities to ensure effective use of funds, performance against program critical metrics and efficient use of resources and tactics.
Proactively design and adjust marketing plans to meet changing markets and conditions.
Leverage vendor-provided marketing funds for promotional programs, customer engagement and marketing tactics for assigned region.
Handle internal communication with sales teams to ensure awareness of customer marketing initiatives and available assets.
Collaborate with operations and sales teams to identify new tools, training materials, in-store collateral (i.e., signage, POP, etc.) and customer engagement opportunities.
Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition and expand brand recognition and awareness of Ferguson.
Prepare and present monthly marketing reviews for assigned region and assist in preparation for other marketing team and business meetings.