Regional Manager, Metro NY, On & Off Premise

W J DEUTSCH & SONS LTD • New York, NY

21h

About The Position

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits is seeking a Regional Manager, Metro NY, On & Off Premise. This role is responsible for the planning and implementation of all tactical sales activities as well as trade/customer marketing activities to enhance the growth and profitability of the Deutsch Family Wine & Spirits’ brand portfolio in the market. This position reports to the Sales Director, NY and the candidate must live in metro New York.

Requirements

• Bachelor’s Degree or equivalent years of experience
• A beverage executive with a minimum of 8 years of sales experience with a supplier in the wine industry. Beverage executives with wine industry experience who are currently working outside the industry will be considered
• Experience selling to all channels of trade, control state presentations and high profile on-premise customers
• Proven ability in territory sales management, including creative and fact-based selling
• Objective-oriented, focused and results driven, with the ability to operate independently with minimal direction or supervision.
• A good strategist who is also a very “hands-on”, “roll up their sleeves” executor
• Strong interpersonal and leadership skills to direct the distributor sales teams and develop key retail customer relationships
• Excellent communication and presentation skills
• Computer literate (Excel, Word and Power Point)
• Must be able to drive and lift/carry wine bag

Responsibilities

• The full market lead for a mid-size market
• Collaborate with Sales Director to set and achieve market-specific goals for depletions, profitability and pricing.
• Monitor and manage distributor performance versus budget
• Fosters a strong culture of coaching and development by delivering frequent, high-quality coaching, account prioritization, and effective use of time to drive impact in key accounts by:
• Spending meaningful time in the trade coaching activation with direct reports at all levels on activation quality, account prioritization, and effective use of time to drive impact in key accounts.
• Maintaining a disciplined coaching cadence by completing in-market coaching days, with all coaching and feedback documented in Horizon.
• Work with distributor management to maintain proper inventory levels
• Develop and implement distributor programs based on brand initiatives
• Conduct sales meetings and product presentations for distributor sales staff
• Motivate and manage distributor sales force and executives through leadership; inspire confidence and gain respect as an effective company spokesman
• Interface directly with key on- and off-premise accounts
• Oversee and direct brand development by identifying new account opportunities
• Oversee, monitor and evaluate program execution while controlling effective use of merchandising material
• Utilize distributor account sold data to achieve improved brand position
• Work with the brand and business intelligence team to further enhance local brand opportunities
• Control travel and entertainment expenses
• Manage sales promotion budgets in accordance with company policy and brand/company objectives
• Analyze quarterly order cycles and depletion reports to generate adequate and timely orders based on brand budget or trend with analyst

Benefits

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401 (k) match
• Product allowance to enjoy on DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
• Gym reimbursement
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager